Sr. Director, Partner Marketing

Sr. Director, Partner Marketing

This is a senior strategic leadership role responsible for driving the performance, scale, and optimization of the partner marketing channel as a core revenue engine. The position focuses on building and executing high-impact co-marketing, referral, and joint demand generation programs that directly contribute to pipeline and bookings growth. You will lead a global team and operate at the intersection of marketing, sales, and alliances to ensure full alignment across go-to-market initiatives. The role requires a strong balance of strategic vision, operational rigor, and data-driven decision-making. You will be accountable for shaping how partner marketing delivers measurable business outcomes across regions, segments, and partner types. This is a highly visible role within a fast-paced, performance-oriented SaaS environment where execution excellence and attribution clarity are critical.

Accountabilities:

• Own and evolve the global partner marketing strategy across referral, co-marketing, and joint demand generation programs.
• Align partner marketing initiatives with pipeline and bookings goals across partner tiers, segments, and geographies.
• Lead planning and execution of partner-sourced campaigns in collaboration with Revenue Marketing, Alliances, and Sales teams.
• Standardize co-marketing processes, partner content deployment, and performance tracking to ensure consistency and scalability.
• Leverage data, analytics, and AI tools to optimize targeting, messaging, attribution, and campaign performance.
• Drive full-funnel accountability, from lead generation through bookings, ensuring measurable impact on revenue outcomes.
• Partner with cross-functional stakeholders to embed partner marketing into broader go-to-market strategy and forecasting processes.
• Lead, mentor, and scale a high-performing global Partner Marketing team.

Requirements:

• 15+ years of experience in B2B SaaS marketing, with strong focus on partner, channel, or alliances marketing.
• Proven track record of driving pipeline and revenue through referral, co-marketing, and partner-led programs.
• Deep expertise in partner segmentation, tiering strategies, enablement frameworks, and attribution models.
• Experience leading distributed or global marketing teams in collaboration with Sales, RevOps, and Revenue Marketing.
• Strong familiarity with marketing and analytics tools such as Salesforce, Marketo, 6sense, Power BI, and PRM platforms.
• Demonstrated ability to operate at an executive level with strong cross-functional alignment and communication skills.
• AI fluency with the ability to apply emerging technologies to improve marketing efficiency and performance.
• Strong analytical mindset with a focus on data-driven decision-making and measurable business impact.

Benefits:

• Competitive salary aligned with experience and location, with ranges up to approximately $341,900 annually depending on region.
• Performance-based bonuses and additional incentive opportunities.
• Comprehensive health, dental, life, and disability insurance coverage (varies by location).
• Paid time off and paid parental leave programs.
• Inclusive and diverse workplace culture with employee resource groups and executive sponsorship.
• Strong commitment to learning, innovation, and AI-driven transformation across the organization.
• Opportunity to work in a high-growth SaaS environment with significant global scale and impact.