Sr. Director, Product Marketing (remote - US) - Remote Eligible

Sr. Director, Product Marketing

This position is posted by Jobgether on behalf of MedeAnalytics. We are currently looking for a Sr. Director, Product Marketing in United States.

This role is designed for a strategic and visionary product marketing leader to define and execute go-to-market strategies for advanced healthcare technology solutions. You will translate complex AI-driven analytics and data platforms into clear, compelling value propositions for diverse healthcare audiences. The position requires close collaboration across product, sales, and marketing teams to shape messaging, drive market engagement, and support revenue growth. You will act as a subject-matter expert, leveraging customer insights, competitive intelligence, and industry trends to inform strategy and influence product adoption. This is a high-impact, cross-functional role ideal for a data-driven marketer passionate about improving healthcare outcomes.

Accountabilities

• Develop differentiated product positioning, messaging, and value propositions across the portfolio, including AI-powered analytics and healthcare data platforms.
• Lead go-to-market strategy and execution for new product launches, market expansions, and strategic campaigns, aligning cross-functional teams around unified objectives.
• Gather and analyze customer, competitor, and market insights to inform product marketing strategy, maintain battlecards, and capture win/loss data.
• Manage analyst relations and thought leadership initiatives, positioning products effectively with key industry analysts and amplifying recognition in reports and awards.
• Deliver compelling sales enablement tools, training, and messaging that clearly communicate product value to buyers and influencers.
• Support multi-channel campaigns, content strategy, and segmentation efforts in collaboration with demand generation and corporate marketing teams.
• Partner with product, sales, clinical, and technology teams to define market strategy, buyer personas, packaging, pricing, and overall go-to-market tactics.