Sr. Growth Marketing Manager

Sr. Growth Marketing Manager

This role is a high-impact, full ownership growth position focused on driving qualified patient acquisition through performance marketing at scale. You will manage significant paid media budgets across Google, Meta, Microsoft, and emerging digital channels, with a strong emphasis on optimizing the full funnel from click to kept appointment. Working in a mission-driven healthcare environment, you will collaborate closely with operations, clinical, data, and creative teams to ensure marketing efforts translate into real-world patient access to care. The position blends hands-on execution with strategic leadership, requiring you to actively build, optimize, and analyze campaigns rather than solely oversee them. You will also help evolve the marketing infrastructure through automation, API integrations, and AI-driven workflows. This is an opportunity for a data-driven growth marketer who wants to directly influence meaningful outcomes in healthcare while operating at scale.

Accountabilities:

• Own and manage end-to-end performance marketing campaigns across Google Ads, Meta, Microsoft Ads, and additional emerging channels such as CTV and Pinterest.
• Optimize full-funnel performance, focusing not only on acquisition metrics but also on kept appointments and patient outcomes.
• Manage large-scale paid media budgets, ensuring efficient allocation and strong ROI across geographies and markets.
• Build and enhance marketing automation and reporting systems using APIs, AI tools, and advanced analytics workflows.
• Partner with operations teams to align paid media demand with provider capacity across different regions.
• Ensure proper tracking infrastructure and compliance with healthcare regulations, including HIPAA requirements.
• Design and execute structured A/B testing across audiences, creative assets, landing pages, and bidding strategies.
• Brief and coordinate external creative teams to continuously test and improve ad performance.
• Lead weekly performance reporting and deliver actionable insights and strategic recommendations to leadership.
• Manage geo-targeted campaign structures, budget pacing, and bidding strategies in a complex, multi-location environment.

Requirements:

• 10+ years of hands-on experience in paid media and performance marketing roles.
• Proven expertise managing Google Ads, Meta Ads, and Microsoft Ads campaigns at scale.
• Strong ability to build both strategy and execution plans, with a bias toward hands-on implementation.
• Experience in healthcare, regulated industries, or consumer/patient acquisition environments is strongly preferred.
• Familiarity with HIPAA-compliant tracking, data privacy requirements, and regulated marketing practices.
• Experience managing multi-location or geo-targeted campaigns with complex supply-demand dynamics.
• Strong analytical mindset with the ability to translate data into actionable growth decisions.
• Experience with automation tools, API integrations, or AI-driven marketing workflows is a strong plus.
• Excellent communication and collaboration skills across cross-functional teams.
• Highly organized, accountable, and comfortable managing large budgets with precision.

Benefits:

• Competitive compensation package with performance-based incentives.
• Comprehensive healthcare coverage including medical, dental, vision, and life insurance.
• 401(k) retirement plan with employer matching contribution.
• Generous paid time off and paid holidays.
• Professional development opportunities and career advancement pathways.
• Employee assistance programs supporting mental, emotional, and family well-being.
• Optional supplemental insurance coverage (short-term disability, long-term disability, accident insurance).
• Inclusive, mission-driven culture focused on improving access to healthcare services.