Sr. Lifecycle & Growth Marketing Manager - Remote - Remote Eligible

Senior Lifecycle Marketing Manager - Remote

In this role, you will drive the business impact through the design and optimization of customer engagement initiatives. Your work will support customer activation, retention, feature adoption, and revenue growth. You will bridge Lifecycle Marketing with Product and Data, translating insights into actionable experiences that influence customer behavior. This position is ideal for a marketer with a customer journey focus, as you will own pivotal initiatives that shape business outcomes in a Product-Led Growth (PLG) environment.

Accountabilities

Own lifecycle experience direction for assigned journeys or segments

Define target customer needs and desired behaviors

Design comprehensive lifecycle experiences across various communication channels

Translate business priorities into actionable lifecycle initiatives

Develop hypotheses to measure lifecycle initiative impacts

Collaborate with cross-functional teams for cohesive strategies

Monitor and analyze lifecycle performance and optimize based on findings

Act as an advisor on lifecycle best practices across teams

Requirements

Bachelor's degree in Marketing, Business, or a related field

5-7 years of experience in lifecycle or growth marketing

Proven experience owning customer journeys linked to business outcomes

Strong analytical skills with a focus on data-driven decision making

Ability to influence and collaborate cross-functionally

Experience in B2B SaaS or Product-Led Growth environments

Benefits

Flexibility to work remotely or in-office as desired

Investment in professional development

Comprehensive health and wellness benefits from Day 1

401k plan with up to 4% match

Generous flexible time-off policy

Employee Stock Purchase Program