Sr Manager Digital Marketing Programs

Sr Manager Digital Marketing Programs

This is an exciting opportunity for a highly analytical and growth-focused digital marketing leader to drive impactful B2B marketing programs across multiple paid media channels. In this role, you will oversee end-to-end digital campaign strategy and execution, helping accelerate customer acquisition, lead generation, and revenue growth in a fast-paced technology environment. You'll collaborate closely with sales, growth marketing, SEO, creative, and agency partners to optimize campaign performance and scale marketing initiatives effectively. The position offers a strong balance of strategic ownership and hands-on execution, ideal for someone who thrives on data-driven decision-making and continuous optimization. You'll have the opportunity to influence marketing direction, test emerging digital channels, and contribute directly to business growth. This role is perfect for a results-oriented marketer eager to make a measurable impact within a collaborative and innovation-driven culture.

Accountabilities:

• Develop and execute data-driven paid digital marketing strategies aligned with lead generation, pipeline growth, and revenue objectives.
• Manage and optimize paid media campaigns across platforms including Google Ads, Bing, LinkedIn, Meta, and display advertising channels.
• Monitor campaign budgets, improve cost efficiency, and maximize return on ad spend (ROAS) across acquisition and customer expansion initiatives.
• Analyze campaign performance data and deliver actionable insights through detailed reporting and strategic recommendations.
• Lead testing initiatives focused on A/B experimentation, landing page optimization, and conversion rate improvements.
• Collaborate with internal marketing, SEO, social media, and sales teams to ensure integrated and aligned marketing strategies.
• Coordinate with external agencies and partners to support campaign execution, performance optimization, and innovation initiatives.
• Stay informed on industry trends, emerging advertising technologies, and competitive opportunities to continuously improve campaign effectiveness.

Requirements:

• 5+ years of B2B digital marketing experience with a proven track record in lead generation and revenue growth.
• Expertise in Google Marketing Platform tools including Google Analytics, Tag Manager, and Google Ads.
• Strong hands-on experience managing campaigns across paid search, paid social, and display advertising platforms.
• Advanced understanding of conversion rate optimization, A/B testing methodologies, and landing page performance strategies.
• Deep knowledge of marketing attribution models, funnel analysis, and performance optimization metrics.
• Strong analytical capabilities with proficiency in Excel or Google Sheets and experience using reporting or visualization tools such as PowerBI.
• Familiarity with SEO principles and integrated paid/organic marketing strategies.
• Excellent communication, presentation, and cross-functional collaboration skills.
• Highly organized, self-motivated, and comfortable working autonomously in fast-paced environments.
• Strong problem-solving mindset with a focus on measurable business outcomes.
• Must be authorized to work in the United States without current or future visa sponsorship.

Benefits:

• Competitive salary ranging from $135,000 – $165,000 USD.
• Hybrid work environment with collaborative in-office opportunities.
• Comprehensive medical, dental, and vision insurance coverage.
• Company-paid short-term and long-term disability insurance.
• Employer-paid life insurance coverage.
• Generous 401(k) retirement plan with company match.
• Flexible paid time off policy and multiple paid holidays.
• Paid volunteer time off to support community engagement initiatives.
• Collaborative, innovation-focused company culture with strong growth potential.
• Opportunity to work with high-performing teams in a rapidly growing technology organization.