Sr. Marketing Operations Manager, Process And AI

Sr. Marketing Operations Manager, Process and AI

This role sits at the intersection of marketing operations, process design, and emerging AI capabilities, shaping how modern marketing teams work in an increasingly agent-driven environment. You will be responsible for defining and scaling an AI roadmap that directly improves marketing planning, execution, and measurement. Acting as both strategist and operational architect, you will translate business needs into structured AI use cases that deliver measurable impact. The role also involves building governance frameworks that ensure AI initiatives are prioritized, compliant, and effectively adopted across teams. You will design scalable marketing processes that connect tools, data, and workflows into a unified operating model. Working cross-functionally, you will partner with technical and business stakeholders to ensure AI solutions are practical, sustainable, and aligned with long-term strategy. This is a high-impact role suited for someone who thrives in shaping how technology fundamentally transforms marketing execution.

Accountabilities:

• Lead the end-to-end marketing AI roadmap, identifying high-impact use cases and guiding them from discovery through pilot, implementation, scaling, and optimization.
• Translate marketing needs into clear AI capability requirements, defining inputs, outputs, success criteria, and operational constraints.
• Establish and manage AI governance frameworks, including intake, prioritization, stage gates, compliance checks, and performance measurement.
• Design and continuously improve marketing processes, workflows, and operating models to enable scalable and efficient execution.
• Partner with technical, operational, and legal stakeholders to ensure alignment, feasibility, and sustainable implementation of AI-driven solutions.
• Drive change management efforts including training, enablement materials, playbooks, and adoption strategies for new AI capabilities.
• Maintain documentation and lifecycle governance for AI initiatives, ensuring transparency, compliance, and continuous improvement.

Requirements:

• 10+ years of experience in marketing operations, process optimization, or marketing technology roles.
• Strong background in marketing systems, workflow design, and operational governance within complex or matrixed environments.
• Proven ability to translate business needs into structured technical requirements and scalable solutions.
• Experience working with marketing technologies and platforms; familiarity with tools such as Salesforce Data Cloud, Marketing Cloud Account Engagement, Asana, HockeyStack, or 6Sense is a plus.
• Demonstrated experience in AI, automation, or advanced marketing operations transformation initiatives.
• Ability to design lightweight governance models for AI or MarTech initiatives, including intake and prioritization frameworks.
• Strong communication skills with the ability to influence cross-functional stakeholders and simplify complex technical concepts.
• Comfortable working in ambiguity with strong judgment on when to apply structure versus exploratory approaches.
• Experience in change management, enabling adoption of new tools, processes, and technologies across teams.
• Bachelor's degree in marketing, business, communications, or a related field.

Benefits:

• Competitive annual base salary range of approximately $145,000–$155,000.
• Comprehensive enterprise benefits package including medical, dental, and vision coverage.
• Paid time off and standard company holidays.
• Opportunity to work on cutting-edge AI-driven marketing transformation initiatives.
• Exposure to advanced marketing technologies and enterprise-scale operating models.
• Collaborative, cross-functional environment focused on innovation and continuous improvement.
• Flexibility and support for ongoing professional development.