This role is focused on driving growth through paid user acquisition across digital channels, shaping strategies that increase engagement, retention, and overall user value. You will own the product roadmap for acquisition initiatives, collaborating closely with Marketing, Data Science, Design, and Engineering teams to optimize campaigns and build scalable, data-driven tools. The position requires a mix of strategic vision, technical aptitude, and analytical rigor, providing the opportunity to influence key business metrics. You will have the autonomy to innovate while ensuring that acquisition efforts are measurable, incremental, and aligned with long-term growth objectives. This is a fast-paced environment where your insights directly impact user acquisition efficiency and overall company success.