Upstream PSMA - Marketing Manager

Upstream PSMA - Marketing Manager

This is a high-impact global marketing role supporting the commercialization and strategic growth of a leading PSMA-based radiopharmaceutical portfolio in oncology imaging. You will play a central role in ensuring successful launch readiness, education, and adoption of key products while aligning global and regional go-to-market strategies. The position sits at the intersection of upstream strategy and downstream execution, requiring close collaboration with commercial, medical, and market access teams across multiple geographies. You will also contribute to competitive intelligence, business case development, and global marketing initiatives that shape long-term portfolio success. This role is ideal for a strategic, hands-on marketer who thrives in fast-paced, science-driven environments and enjoys working across global cross-functional teams to bring innovative therapies to market.

Accountabilities:

• Lead launch readiness and commercialization support for PSMA products, ensuring alignment across upstream marketing, sales, access, and medical affairs teams.
• Develop and execute go-to-market strategies for BiPASS, including messaging, positioning, segmentation, and channel strategy across US and international markets.
• Oversee training and educational content development to support product launch success and field readiness.
• Manage tactical marketing execution, including brand deliverables, campaign timelines, agency coordination, and marketing operations alignment.
• Drive competitive intelligence efforts by developing and maintaining a comprehensive, actionable competitive landscape and strategic comparison frameworks.
• Support global and regional business case development, including analytics, presentations, and submission readiness for leadership review.
• Contribute to cross-regional PSMA initiatives by adapting US-led programs into scalable global marketing assets.
• Collaborate with medical affairs to identify and integrate impactful clinical studies into marketing strategy.
• Support performance tracking through global metrics, KPIs, and post-launch adoption analysis.
• Ensure strong cross-functional collaboration across international marketing, commercial teams, and upstream stakeholders to maintain alignment and avoid duplication of efforts.

Requirements:

• Bachelor's degree in Marketing, Business, Life Sciences, or related field; MBA preferred.
• 4–7 years of pharmaceutical, biotech, or medical device marketing experience, ideally within oncology, imaging, or diagnostics.
• Experience in downstream marketing, product marketing, or global launch execution in complex, regulated environments.
• Strong understanding of go-to-market planning, product positioning, and commercialization strategies.
• Proven ability to manage multiple projects simultaneously in fast-paced, matrixed organizations.
• Strong analytical skills with experience supporting business cases, competitive analysis, and marketing performance tracking.
• Excellent communication, presentation, and stakeholder management skills.
• Demonstrated ability to collaborate effectively across global and cross-functional teams.
• Strong organizational and project management capabilities with attention to detail and execution excellence.
• Ability to operate in dynamic environments with shifting priorities while maintaining results focus.
• Knowledge of oncology, radiopharmaceuticals, or diagnostic imaging markets is highly desirable.

Benefits:

• Competitive compensation with performance-based annual bonuses.
• Equity-based incentive program.
• Flexible hybrid and remote work arrangements across global teams.
• Generous paid vacation and wellness days.
• Comprehensive learning and professional development support.
• Opportunity to contribute to innovative precision medicine solutions in oncology and rare diseases.
• Collaborative, mission-driven global work environment.
• Strong emphasis on inclusion, diversity, and ethical practices.
• Exposure to international markets and cross-functional strategic initiatives.