Vice President, Marketing

Vice President, Marketing

This leadership role offers the opportunity to shape and scale a mission-driven, healthcare-focused marketing organization at the intersection of clinical care, technology, and family-centered services. As Vice President of Marketing, you will define and execute an enterprise-wide strategy spanning brand, growth, communications, and engagement marketing, with direct impact on organizational expansion and patient access. You will lead a high-performing team while building modern, data-driven marketing systems powered by automation and AI-enabled tools. The role requires translating complex clinical and healthcare concepts into clear, compelling narratives that resonate across B2B, B2B2C, and direct-to-consumer audiences. You will partner closely with commercial, clinical, and engagement teams to drive enrollment, strengthen payer relationships, and support growth objectives. This is a highly visible executive position with strategic influence across the organization and its external ecosystem.

Accountabilities:

• Define and lead the enterprise-wide marketing strategy across brand, growth marketing, communications, and engagement initiatives
• Serve as a key member of the leadership team, aligning marketing priorities with organizational mission and growth objectives
• Build, scale, and lead a high-performing marketing organization leveraging modern marketing technologies, automation, and AI-driven capabilities
• Develop and evolve a strong, consistent brand identity that reflects clinical excellence and a family-centered care model
• Translate complex healthcare delivery concepts into clear, human-centered narratives across all channels and audiences
• Oversee integrated marketing strategies across B2B, B2B2C, and direct-to-consumer segments to support growth and engagement
• Partner with commercial teams to drive pipeline growth, account-based marketing, and expansion into new markets
• Collaborate with clinical and engagement teams to develop omnichannel campaigns supporting enrollment, adherence, and patient engagement
• Build scalable, data-driven marketing funnels across digital, paid, earned, and owned channels
• Establish KPIs, dashboards, and performance frameworks to measure marketing effectiveness across all functions
• Lead strategic communications and thought leadership initiatives in collaboration with internal teams and external partners
• Ensure alignment of all marketing activities with regulatory, compliance, and value-based care requirements

Requirements:

• 15+ years of experience in marketing and communications, with strong preference for healthcare or health tech environments
• 10+ years of leadership experience managing and scaling high-performing marketing teams
• Proven success leading integrated marketing strategies across B2B, B2B2C, and direct-to-consumer models
• Deep understanding of healthcare ecosystems, including payers, providers, clinical workflows, and value-based care models
• Experience engaging Medicaid populations and underserved or vulnerable communities
• Strong background in building data-driven, technology-enabled marketing organizations
• Demonstrated ability to translate complex healthcare topics into compelling and accessible messaging
• Strong executive presence with excellent communication and stakeholder management skills
• Ability to collaborate effectively across clinical, commercial, and operational teams in a fast-paced environment
• Track record of building trust, driving alignment, and leading with accountability and empathy

Benefits:

• Competitive base salary range of $200,000–$240,000 plus annual bonus eligibility
• Employee equity purchase program (where applicable)
• Comprehensive medical, dental, and vision insurance
• Flexible spending accounts (FSA), health savings account (HSA), and dependent care options
• 401(k) plan with 4% company match, vested immediately
• Employer-paid short- and long-term disability coverage
• Life insurance coverage equal to one year of salary
• 20 days of PTO, 10 company holidays, and 2 floating holidays
• Paid parental leave
• Inclusive, mission-driven culture focused on collaboration, innovation, and impact
• Flexible work environment supporting work-life balance and professional growth