VP, Growth Marketing

VP, Growth Marketing

This is a high-impact leadership role responsible for defining and executing the growth marketing strategy across digital channels, customer acquisition, and lifecycle engagement. The position plays a critical role in scaling brand visibility, driving pipeline generation, and optimizing conversion across the customer journey. You will lead a multidisciplinary marketing team and collaborate closely with product, sales, and data teams to accelerate business growth. The environment is fast-paced, data-driven, and highly collaborative, with a strong emphasis on experimentation and performance optimization. This role offers the opportunity to shape go-to-market strategy at scale while directly influencing revenue growth and customer expansion. It is ideal for a strategic yet hands-on leader who thrives in dynamic, high-growth environments.

Accountabilities:

• Own and lead the overall growth marketing strategy, focusing on customer acquisition, retention, and revenue expansion across multiple digital channels.
• Design and optimize full-funnel marketing campaigns, including paid media, lifecycle marketing, SEO/SEM, and conversion rate optimization.
• Partner with product, sales, and analytics teams to align growth initiatives with business objectives and customer insights.
• Build, mentor, and scale a high-performing growth marketing team while fostering a culture of experimentation and accountability.
• Monitor key performance metrics, analyze campaign effectiveness, and continuously iterate to improve ROI and marketing efficiency.

Requirements:

• 10+ years of experience in growth marketing, digital marketing, or performance marketing roles, including leadership responsibilities.
• Proven track record of driving customer acquisition and revenue growth in high-growth or tech-driven environments.
• Strong expertise in performance marketing channels, marketing analytics, and growth experimentation frameworks.
• Experience managing and scaling marketing teams in fast-paced, cross-functional settings.
• Excellent strategic thinking, communication, and stakeholder management skills.
• Bachelor's degree in Marketing, Business, or a related field (MBA preferred but not required).

Benefits:

• Competitive compensation package with performance-based incentives
• Comprehensive health, dental, and vision insurance coverage
• Flexible work arrangements, including remote-friendly options
• 401(k) or retirement savings plan support
• Generous paid time off and wellness programs
• Professional development opportunities and career growth support.