VP Of Customer Growth

VP Of Customer Growth

The VP of Customer Growth will lead initiatives designed to maximize customer retention, expansion, and advocacy across the organization's B2B SaaS customer base. This role combines lifecycle marketing, customer success, and community engagement to drive measurable business outcomes and long-term customer value. The position oversees programs such as customer advisory boards, NPS initiatives, win/loss analysis, thought leadership, and social media strategy, while collaborating closely with cross-functional teams. The ideal candidate is a strategic, data-driven leader with a strong track record in customer advocacy, engagement, and lifecycle marketing. The environment is innovative, fast-paced, and collaborative, offering the opportunity to influence customer experience at scale. Success in this role directly impacts growth, product adoption, and customer satisfaction across multiple customer segments.

Accountabilities

• Develop and execute a comprehensive customer growth strategy that drives retention, expansion, and advocacy across the customer lifecycle
• Build and lead high-performing teams across lifecycle marketing, customer marketing, community, advocacy, and customer insights functions
• Serve as the voice of the customer to executive leadership, providing actionable insights from NPS, win/loss analysis, and customer feedback
• Design and manage executive-level customer advisory boards to gather strategic product and market insights
• Oversee lifecycle marketing initiatives, including onboarding, adoption, renewal, and expansion campaigns, integrating data insights for optimization
• Drive customer community engagement, thought leadership, and advocacy programs, partnering with Product on co-innovation initiatives
• Lead enterprise-wide NPS programs and win/loss analysis, using results to inform strategic actions and drive business outcomes

Requirements

• 12+ years of progressive marketing experience with at least 5 years in leadership roles
• Proven track record building and scaling customer marketing or lifecycle marketing functions in B2B SaaS environments
• Experience managing customer advisory boards, NPS programs, and win/loss analysis initiatives
• Demonstrated ability to build customer advocacy and community programs that produce measurable business impact
• Strong analytical skills with data-driven decision-making capabilities
• Exceptional cross-functional leadership and ability to influence Sales, Product, Customer Success, and Marketing teams
• Outstanding communication skills, executive presence, and customer empathy
• Technical expertise with marketing automation platforms (e.g., Marketo, Eloqua, HubSpot), community platforms, CRM systems (Salesforce), NPS tools (Qualtrics, Medallia), and advocacy platforms (Influitive, Gainsight Advocate)
• Bachelor's degree required; MBA or advanced degree preferred

Benefits

• Competitive salary ($195,000 - $345,000) with performance-based incentives
• Comprehensive healthcare coverage, including medical, dental, and vision
• Paid time off and flexible work arrangements
• Opportunities for professional development and career advancement
• Collaborative, innovative, and inclusive work environment