VP Of Marketing & Communications, Elections - Remote Eligible

VP Of Marketing & Communications, Elections

This senior leadership role sits at the intersection of civic engagement, brand strategy, and high-performance growth marketing, with a mission to drive voter education and participation at national scale. The VP of Marketing & Communications, Elections will define and execute the marketing and audience distribution strategy for a high-visibility elections initiative, helping shape how millions of voters access trusted, nonpartisan election information. You will lead both brand and performance marketing efforts, ensuring strong alignment between paid media, organic growth, and partnership channels. This role requires the ability to translate complex civic and electoral information into clear, compelling narratives that build trust and engagement across diverse audiences. You will oversee significant paid media investments, optimize customer acquisition efficiency, and partner closely with product, engineering, and finance teams to ensure measurable impact. In addition, you will lead a small but high-impact team in a fast-paced, high-stakes election cycle environment where precision, speed, and clarity are essential. This is a unique opportunity to help shape the future of civic technology and strengthen democratic participation at scale.

Accountabilities:

• Define and lead the overall marketing, brand, and audience distribution strategy for elections-related initiatives across paid, organic, and partnership channels.
• Own and optimize paid media strategy and budget allocation, ensuring efficient spend, strong performance, and clear measurement of impact.
• Drive voter engagement and ballot exploration by developing high-performing acquisition and engagement campaigns across key digital platforms.
• Manage external agencies, providing direction on creative strategy, audience targeting, experimentation, and performance optimization.
• Collaborate closely with Growth Product, Engineering, and Finance teams to improve user journeys, reduce acquisition costs, and ensure responsible forecasting.
• Develop and steward a trusted, nonpartisan brand narrative that builds credibility, clarity, and engagement with diverse voter populations.
• Translate complex civic and electoral information into accessible messaging that drives awareness, understanding, and action.
• Lead and support a small marketing team, balancing strategic leadership with hands-on execution during high-intensity election cycles.
• Build strong cross-functional relationships to ensure alignment on product experiences, compliance, and campaign execution.
• Support long-term planning for scaling marketing capabilities into future election cycles and broader civic engagement initiatives.

Requirements:

• 10+ years of experience in marketing, growth, audience development, or communications roles.
• Background in political campaigns, civic organizations, public-interest technology, or related mission-driven environments strongly preferred.
• Proven experience leading marketing strategy in high-stakes, public-facing, trust-sensitive environments.
• Strong expertise in growth marketing, including paid media strategy, experimentation, and performance optimization.
• Experience managing large paid media budgets and external agency relationships across digital platforms.
• Ability to develop and steward brand narratives that build trust and resonate across diverse audiences.
• Strong analytical skills with experience using data to measure performance and optimize campaigns.
• Excellent communication and storytelling skills, with the ability to simplify complex civic or policy topics.
• Experience in fast-paced, deadline-driven environments, with the ability to balance strategy and hands-on execution.
• Deep understanding of electoral cycles, voter behavior, and nonpartisan civic engagement principles.
• Strong cross-functional collaboration skills with Product, Engineering, Finance, Legal, and Policy teams.

Benefits:

• Annual salary of $325,000 USD plus up to 10% bonus potential (based on company and individual performance)
• Comprehensive benefits package (varies by location)
• Opportunity to lead national-scale civic marketing and voter engagement initiatives
• Remote-based role within the United States
• High-impact leadership position influencing democratic participation at scale
• Collaborative, mission-driven environment focused on trust, transparency, and civic impact
• Exposure to cutting-edge civic technology and large-scale audience platforms
• Inclusive workplace committed to diversity, equity, and equal opportunity employment