VSL Marketing Manager / VSL Specialist - Remote Eligible

VSL Marketing Manager / VSL Specialist

This role is an exciting opportunity for a performance-driven marketing professional who thrives at the intersection of paid media, client strategy, and persuasive storytelling. You will manage high-impact campaigns focused on lead generation and appointment booking, helping clients scale through advanced video sales letter (VSL) strategies and Meta advertising. Working in a fast-paced and growth-oriented environment, you'll take ownership of client success from campaign ideation to optimization and reporting. The position combines strategic thinking with hands-on execution, offering the chance to collaborate across creative, technical, and operational functions. Ideal candidates are proactive, data-driven, and confident in managing client relationships while delivering measurable performance outcomes. If you enjoy building scalable marketing systems and driving tangible business growth, this role offers strong visibility and long-term impact.

Accountabilities:

• Own and manage a portfolio of client accounts, serving as the primary strategic and operational point of contact.
• Lead bi-weekly client meetings to review campaign performance, communicate recommendations, and align on business objectives.
• Build, launch, and optimize Meta advertising campaigns focused on lead generation and appointment-setting performance.
• Develop compelling ad copy, hooks, messaging frameworks, and VSL scripts tailored to high-ticket financial services audiences.
• Monitor campaign KPIs daily, adjusting targeting, creative strategies, and bid management to achieve performance goals.
• Collaborate with creative teams and video editors to produce effective marketing assets and optimize campaign messaging.
• Configure and maintain technical integrations, including tracking pixels, automation workflows, lead routing systems, and scheduling tools.
• Troubleshoot campaign and platform issues while proactively identifying opportunities for improvement and scaling.

Requirements:

• 5+ years of experience in paid media and performance marketing, with strong expertise in Meta advertising platforms.
• Proven success managing multiple client accounts and consistently achieving campaign performance and retention goals.
• Strong copywriting and storytelling abilities, particularly in VSL development and conversion-focused advertising.
• Experience with conversion tracking, marketing automation tools, and technical campaign setup processes.
• Familiarity with appointment-setting funnels, lead generation campaigns, and high-ticket sales environments.
• Experience within financial services or similar regulated industries is considered a strong advantage.
• Comfortable using AI-powered tools to enhance creative workflows and campaign efficiency.
• Excellent communication and relationship-building skills with the ability to explain complex performance metrics to non-technical stakeholders.
• Highly organized, proactive, detail-oriented, and capable of balancing strategic thinking with execution.

Benefits:

• Competitive compensation package with performance-based bonus opportunities
• Fully remote work environment
• Flexible work schedule
• Paid time off including vacation, sick leave, and public holidays
• Ongoing training and professional development support
• Opportunity to work on high-growth campaigns and impactful client projects
• Collaborative and entrepreneurial team culture
• Exposure to advanced marketing strategies, automation tools, and AI-enhanced workflows.