Chief Marketing Officer

Chief Marketing Officer

E-wallet Services

Job Description

We are seeking an innovative and data-driven Chief Marketing Officer (CMO) to lead our marketing and growth strategy for a fast-growing e-wallet and digital payments platform company. The CMO will drive user acquisition, engagement, and retention, while building a trusted financial brand that resonates with consumers and partners.

This leader will shape the go-to-market strategy, manage brand communication, and ensure our marketing investments deliver sustainable growth and profitability.

Key Responsibilities

1. Strategic Leadership

• Develop and execute a comprehensive marketing strategy to grow active users, transactions, and revenue.
• Coordinate with the executive team to define the company's brand positioning, vision, and customer experience.
• Lead market expansion strategies-

2. Brand & Communications

• Build and evolve a strong, trusted, and differentiated e-wallet brand.
• Oversee all marketing communications advertising, PR, content, and digital presence.
• Manage crisis communications and ensure compliance with regulatory communication standards in fintech.

3. Growth & Performance Marketing

• Own user acquisition and lifecycle marketing across all digital and offline channels.
• Develop and optimize campaigns for customer acquisition, activation, retention, and reactivation.
• Lead performance marketing initiatives

4. Product Marketing

• Collaborate with product and engineering teams to define product positioning, launch strategies, and user education campaigns.
• Use data-driven insights to inform product improvements and feature adoption strategies.

5. Customer Insights & Analytics

• Build a deep understanding of customer segments, behavior, and motivations through research and data analytics.
• Use analytics to guide marketing investment decisions.

6. Partnerships & Ecosystem Growth

• Drive co-marketing opportunities with merchants, financial institutions, telecoms, and other ecosystem partners.
• Strengthen relationships with regulators and industry associations through brand credibility and responsible marketing.

7. Leadership & Team Development

• Build and mentor a world-class marketing team, covering growth, brand, creative, and analytics.
• Foster a culture of innovation, experimentation, and accountability.

Qualifications & Experience

• 8+ years of marketing experience, with at least 5 years in a leadership role (preferably in fintech, digital payments, or consumer tech).
• Proven track record in driving user growth and engagement for digital financial products or mobile apps.
• Strong understanding of digital channels, performance marketing, CRM, and lifecycle marketing.
• Experience in brand building, communications, and partnership marketing.
• Data-driven decision-maker with solid analytical and financial acumen.
• Excellent leadership, communication, and stakeholder management skills.
• Bachelor's degree in Marketing, Business, or related field; MBA preferred.

Key Metrics (KPIs)

• Monthly Active Users growth
• Customer Acquisition Cost & Lifetime Value
• Brand awareness