Head Of Growth & Marketing

Head Of Growth & Marketing

PawPots is a fresh pet food subscription service on a mission to revolutionize pet health in the region. We are a high-growth startup scaling operations across Lebanon and the UAE. We combine veterinary-backed nutrition, technology, and data-driven personalization to build the region's leading fresh pet food and pet-health platform.

The mission: Build the growth engine

We are not looking for a "Brand Manager" to organize events. We are looking for a Head of Growth — a data-driven leader operating at the intersection of Marketing, Product, and Revenue. Your role is to build and scale a growth engine that acquires customers efficiently and maximizes long-term value. You will own performance, challenge acquisition costs, and drive optimization across all growth channels.

Key responsibilities

1. Acquisition engine

• Manage performance marketing agencies; audit ad structures, challenge CPAs, and enforce continuous optimization across Meta, Google, and TikTok.
• Own the full funnel from ad click to checkout; run A/B tests to improve conversion rates.
• Identify and scale channels beyond paid social, including influencers, SEO, partnerships, and referrals.

2. Brand & content strategy

• Lead creative direction using performance data, not aesthetics.
• Guide the Creative Team to iterate on formats and messages that convert.
• Localize brand messaging for two distinct markets: Community-driven Lebanon & Expat, convenience-driven UAE

3. Retention & lifetime value

• Design and optimize lifecycle marketing flows (email/SMS: onboarding, engagement, win-back).
• Work closely with the Customer Experience team to analyze behavior, reduce churn, and increase LTV.

Requirements

• 5+ years of experience in Growth, Performance Marketing, or Digital Marketing.
• Background in eCommerce, DTC subscription, or SaaS.
• Strong analytical mindset; comfortable with CAC, LTV, ROAS, and cohort analysis.
• Hands-on experience with GA4, Meta Ads Manager, and lifecycle tools (Klaviyo/Mailchimp).
• Proven experience managing creative teams and external agencies.
• Interest in the pet and animal health space, with motivation to improve pets' wellbeing at scale.