Marketing Consultant III, Medicare Acquisition & Retention (multicultural)

Marketing Consultant III, Medicare Acquisition & Retention (Multicultural)

The Marketing Consultant III leads marketing project execution across mid-funnel, lower funnel acquisition and retention initiatives for the Medicare Duals (Medicare/Medicaid) Hispanic audience. The position manages lead-nurture programs and develops new Spanish-language nurture journeys to support multicultural engagement. The role also partners with retention team to create Spanish-language content that strengthens Dual Hispanic member experience and ongoing engagement.

This individual contributor is primarily responsible for assisting with the development and execution of integrated marketing communications strategies and programs and conducting market data collection and synthesis under guidance from more senior colleagues. This position assists the creative team, assists in marketing project management, implements marketing strategies aligned with business objectives, and implements strategic go-to-market plans.

Essential Responsibilities:

• Pursues self-development and effective relationships with others by proactively providing resources, information, advice, and expertise with coworkers and customers; influencing others through technical explanations and examples; providing occasional mentoring to team members; listening and responding to, seeking, and addressing performance feedback; creating plans to capitalize on strengths and develop weaknesses; anticipating and responding to the needs of others; and adapting to and learning from change, difficulties, and feedback.
• Completes work assignments by applying up-to-date expertise in subject area to generate creative solutions; ensuring all procedures and policies are followed; leveraging an understanding of data, and resources to support projects or initiatives; collaborating cross-functionally to solve business problems; identifying and monitoring priorities, deadlines, and expectations; communicating progress and information; identifying, recommending, and implementing ways to address improvement opportunities; and escalating issues or risks as appropriate.
• Conducts market data collection and synthesis under guidance from more senior colleagues by interpreting data and insights to turn them into actionable, evidence-based marketing plans; partnering with research and strategy teams to gather marketplace and consumer dynamics to drive marketing strategies; providing input into market research; partnering with analytics teams to drive marketing strategies and track performance; and reporting and optimizing ROI on strategies and tactics.
• Implements marketing strategies aligned with business objectives by developing strategic plan deliverables; verifying brand consistency and brand standard compliance through all marketing channels; conducting and leveraging market research and analysis to identify new opportunities and/or validate assumptions; analyzing sales and marketing metrics; creating reports and presenting results; tracking progress to overall enterprise objectives; and driving improvement and optimization efforts toward established goals.
• Implements strategic go-to-market plans by assessing and validating channel partner needs and performance on an ongoing basis; and investigating audience needs using data-driven learnings to evaluate and identify new multi-channel opportunities.
• Assists with the development and execution of integrated marketing communications strategies and programs by integrating business-to-business, business-to-consumer, and line of business; working with market research and data analytics teams to understand stakeholder attitudes and needs; translating insights into promotional strategies; working with enterprise teams to align activities; communicating consistent positioning and messages across all media; evaluating effectiveness of plans, programs, and campaigns; and making recommendations to optimize campaigns.
• Assists the creative team by gathering data, research, stakeholder input and sign-off to develop an understanding of the work; collaborating with communication and marketing teams; developing and writing creative briefs that inform and inspire writers, designers, and other creative professionals; reviewing the completed brief with more senior colleagues; and presenting the brief.
• Assists in marketing project management by developing and updating project plans; coordinating cross-functional stakeholder contacts; recommending teams based on project needs and team member strengths; adhering to project budget; participating in vendor selection; managing vendor relationships; and presenting project updates.

Knowledge, Skills and Abilities (Core):

• Ambiguity/Uncertainty Management
• Attention to Detail
• Business Knowledge
• Communication
• Critical Thinking
• Cross-Group Collaboration
• Decision Making
• Dependability
• Diversity, Equity, and Inclusion Support
• Drives Results
• Facilitation Skills
• Health Care Industry
• Influencing Others
• Integrity
• Learning Agility
• Organizational Savvy
• Problem Solving
• Short- and Long-term Learning & Recall
• Teamwork
• Topic-Specific Communication

Knowledge, Skills and Abilities (Functional):

• Analytical Skills
• Business Planning
• Digital Marketing
• Emotional Intelligence
• Financial Acumen
• Marketing
• Negotiation
• Project Management
• Social Media
• Strategic Alignment
• Strategic Program Management
• Vendor Management
• Written Communication

Minimum Qualifications:

• Bachelors degree in Marketing, Integrated Marketing Communications, Journalism, Humanities, Business, Social Science, or related field and Minimum three (3) years experience in marketing, communications, or a directly related field. Additional equivalent work experience in a directly related field may be substituted for the degree requirement.

Preferred Qualifications:

• One (1) year experience in writing or editing for marketing, communications, or business initiatives.
• One (1) year experience in marketing analysis.
• One (1) year project management experience.
• One (1) year experience working in a matrixed organization.
• One (1) year experience working across multiple marketing disciplines (e.g., digital, direct, brand strategy, acquisition, etc.) or working with an agency.