Sr. Manager / Director, Customer Marketing - Remote Eligible

Sr. Manager / Director, Customer Marketing Manager

Katalon is a high-growth SaaS company helping engineering and QA teams ship software faster, with fewer bugs and stronger confidence. Our products are trusted by over 1,500 companies in 80+ countries, backed by a global community of 117,000+ users. We're consistently ranked a leader in test automation by G2 and Gartner Peer Insights — not just for what we build, but for how deeply our customers believe in it.

We don't just land new business — we expand it. Our products deliver fast time-to-value, which leads to strong adoption and rapid growth within accounts. As we scale, we're doubling down on how we grow with our customers — and how we turn that growth into advocacy.

That's where you come in.

We're hiring a Sr. Manager / Director, Customer Marketing Manager to drive programs that increase product adoption, support expansion, and build lasting customer advocacy.

What You'll Champion

• Onboarding programs that accelerate value realization during the first 90 days of the customer journey
• Clear, compelling content that drives customer action — from onboarding guides and success playbooks to expansion messaging and advocacy stories. You'll lead the development of these assets directly, and partner with internal teams and customers to ensure every program is backed by the right message, format, and timing. Campaign and pod teams will depend on you to create the content that moves customers forward.
• Transformation paths like Studio → Studio at Scale and Studio → TrueTest, with supporting content and campaign workflows; Also establish the TrueTest customer success stories to accelerate "land" + "expand" opps
• Lifecycle campaigns that guide customers between touch models (e.g., mid to high touch) and activate expansion moments
• ABM campaigns for $100K+ ARR customers, in collaboration with campaign and sales teams
• Behavior-based and trigger-driven programs to engage dormant or at-risk accounts
• A scalable advocacy engine, including case studies, testimonials, and peer review programs
• Customer Advisory Boards, executive roundtables, and feedback loops that inform roadmap and GTM
• Cohesive outbound communications that engage the install base with value-driven updates, news, and invites

How We'll Measure Success

• Marketing-sourced or -influenced expansion pipeline
• % of customers participating in reference or advocacy programs
• Volume and quality of published customer stories and peer reviews
• Adoption of additional SKUs or expanded usage (e.g., Studio + TrueTest)
• Engagement rates across lifecycle and ABM programs
• CAB satisfaction and retention metrics