Marketing Manager #09121806

Marketing Manager

We are seeking a dynamic and brand-driven Marketing Manager to lead the marketing strategy and execution for a well-established premium manufacturing company. This role is ideal for a professional with a strong understanding of premium brand positioning, who can blend creativity with data-driven decision-making to elevate brand presence and drive commercial growth across key markets.

Responsibilities

1. Develop and execute comprehensive marketing strategies aligned with the company's brand identity and commercial objectives.
2. Oversee brand management, ensuring consistent positioning and messaging across all channels and touchpoints.
3. Plan and manage marketing campaigns across digital, print, trade, and experiential platforms.
4. Conduct market research and competitive analysis to identify opportunities, emerging trends, and customer insights.
5. Collaborate with sales, product development, and senior leadership to align marketing initiatives with product launches and revenue targets.
6. Manage the marketing budget, ensuring effective allocation of resources and measurable return on investment.
7. Lead the creation of high-quality marketing collateral, including catalogues, digital content, packaging, and trade show materials.
8. Oversee the company's digital presence, including website, social media, SEO, and email marketing strategies.
9. Build and manage relationships with external agencies, media partners, and industry influencers.
10. Track, analyze, and report on marketing performance metrics to inform continuous improvement.