Marketing Operations Manager

Marketing Operations Manager

At KEV, we help school districts eliminate the school finance blind spot. Our platform gives district finance teams real-time visibility and traceability into every dollar collected at the school level; whether it's cash, check, or digital. From field trips to fundraisers, we help them manage every dollar with confidence. More than 26,000 schools across North America trust KEV to manage over $4 billion annually. By unifying payments, accounting, and reporting, KEV simplifies life for bookkeepers, builds trust with parents, and gives finance leaders the oversight their current systems cannot. It's how we help schools stay compliant, reduce risk, and focus on what matters most, student success.

Backed by Five Arrows, the PE arm of Rothschild & Co., KEV is investing more than ever to support K–12 in a world of tighter budgets, rising scrutiny, and fast-changing tech. We're headquartered in Toronto, with offices across North America.

If you're excited by the idea of building tech that protects schools, empowers finance teams, and improves education through better systems, KEV is the place for you.

Job Description

We're seeking a seasoned Marketing Operations Manager who thrives at the intersection of strategy, technology, and execution. This is a high-impact role for someone who enjoys solving complex problems, managing marketing tools, and enabling go-to-market teams to succeed. You'll be a key partner to marketing leadership and campaign executioners, helping shape how we build, run, and optimize our marketing engine.

This is a unique opportunity to join a well-funded organization at the ground floor of a marketing transformation—where your voice matters, your ideas are welcomed, and your skills will grow exponentially.

Key Responsibilities

Marketing Automation Mastery: Build, manage, and optimize campaigns using tools like Hubspot, Marketo, and Pardot.

CRM Management: Maintain and enhance lead management, campaign attribution, and reporting within Salesforce or similar platforms.

Tool Setup & Integration: Lead the implementation and integration of marketing technologies across email, social, lead enrichment, and analytics platforms.

Data Stewardship: Ensure marketing databases are accurate, clean, and compliant with GDPR/CCPA regulations to support segmentation and personalization.

Performance Analytics: Develop dashboards and reports to track marketing ROI, funnel performance, and pipeline contribution.

Lead Lifecycle Optimization: Design and maintain lead scoring, routing, and nurturing programs to improve conversion rates.

Campaign Operations Support: Execute and support marketing activities across email, landing pages, forms, webinars, and events.

Process Improvement: Map and refine marketing workflows to increase efficiency and consistency across campaigns.

Cross-Functional Collaboration: Partner with Sales, RevOps, and GTM teams to align systems, data, and processes.

Attribution & Reporting Strategy: Support single-touch and multi-touch attribution models to measure marketing influence on revenue.

Change Enablement: Train marketing team members on tools and processes, promoting adoption of best practices.

Project Management: Manage timelines, coordinate stakeholders, and balance multiple priorities in a fast-paced environment.

Problem Solving: Tackle challenges such as contact management, campaign design, lead attribution, and lead scoring.

Communication: Translate technical and data-driven insights into clear, actionable recommendations for leadership.

Customer Service Mindset: Serve internal teams with empathy and responsiveness, acting as a trusted partner to GTM stakeholders.

Strategic Influence: Confidently push back when needed, bringing strong opinions and data-backed recommendations to the table.

Qualifications & Experience

5–7+ years in Marketing Operations, ideally in B2B environments (B2C experience also valued).

Deep expertise in marketing automation platforms such as Hubspot, Marketo, and Pardot.

Strong analytical skills and experience with performance reporting and data visualization tools.

Familiarity with lead enrichment tools and CRM integrations.

Excellent communication and project management abilities.

Demonstrated problem-solving mindset—able to creatively overcome operational hurdles.

Familiarity with data privacy regulations (GDPR, CCPA).

Outgoing, confident, and collaborative personality—able to stand firm on ideas while working effectively with others.