Manager, Digital Marketing Analytics & Insights

Digital Marketing Analytics & Insights Manager

We are seeking a strategic and results-driven Digital Marketing Analytics & Insights Manager to lead our data-driven brand marketing initiatives supporting Business Banking. This role is ideal for a professional with a strong foundation in digital marketing analytics, data management, and reporting, who also brings business acumen and leadership capabilities to drive performance and growth.

Key Responsibilities:

• Strategic Leadership:
  • Translate complex data into strategic recommendations for marketing and business stakeholders.
  • Partner with cross-functional teams (Marketing, Product, Finance) to align marketing strategies with business goals.
  • Mentor and lead a team of analysts or data specialists, fostering a culture of curiosity and continuous improvement.
• Analytics & Insights:
  • Develop and manage marketing performance dashboards and KPIs across digital channels (social, programmatic, display, email, etc.).
  • Analyze campaign performance and customer behavior to generate actionable insights.
  • Conduct A/B testing and conversion rate optimization (CRO) analysis.
• Data Management & Reporting:
  • Oversee the collection, integration, and governance of marketing data from multiple platforms (Google Analytics, CRM, ad platforms, etc.).
  • Automate and streamline reporting processes to ensure timely and accurate delivery of insights.
  • Collaborate with data engineering teams to ensure data quality and accessibility.

Qualifications:

• Excellent communication and storytelling skills with the ability to influence stakeholders.
• Proven leadership experience with a track record of driving business impact through data.
• Strong understanding of digital marketing channels and attribution modeling.
• Bachelor's or Master's degree in Marketing, Statistics, Business Analytics, Data Science, or related field or equivalent experience.
• 5+ years of experience in leadership role supporting digital marketing analytics, data management, or marketing performance reporting.
• Proficiency in tools such as Google Analytics, Adobe Analytics, Tableau/Power BI, SQL, Excel, and marketing automation platforms.

Compensation and benefits include a base salary in the range of $140,000 to $150,000 annually depending on location and job-related factors such as level of experience. Compensation for this role also includes eligibility for short-term incentive compensation and deferred incentive compensation subject to individual and company performance.

KeyCorp is an Equal Opportunity Employer committed to sustaining an inclusive culture. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status.