Manager, Influencer Marketing

Manager, Influencer Marketing

We are Asia's leading platform for experiences and travel services, and we believe that we can help bring the world closer together through experiences.

Founded in 2014 by 3 avid travelers, Ethan Lin, Eric Gnock Fah and Bernie Xiong, Klook inspires and enables more moments of joy for travelers with over half a million curated quality experiences ranging from the biggest attractions to paragliding adventures, iconic museums to rich cultural tours, and other convenient local travel services across 2,700 destinations around the world.

We work hard and play hard, upkeeping our high-performing culture as we are guided daily by our 6 core values:

• Customer First
• Push Boundaries
• Critical Thinking
• Build for Scale
• Less is More
• Win as One

We never settle, and together, we believe in achieving greater heights and realizing endless possibilities ahead of us in the dynamic new era of travel. Care to be a part of this revolution? Join us!

We are seeking a dynamic Manager, Influencer Marketing to lead and scale Klook's U.S. influencer marketing program ("Kreators"). This role will own the end-to-end strategy and execution of influencer partnerships, a key pillar in Klook's overall marketing direction. Reporting to the Director of Marketing (US), you'll play a pivotal role in shaping how creators tell the Klook story, drive bookings, and build brand love.

You will lead a small but mighty team (currently three direct reports), while still rolling up your sleeves to negotiate deals, brief creators, and build strong relationships. Success in this role means scaling our influencer output, developing clear ROI methodology, and embedding Kreators as a growth engine alongside Klook's broader marketing mix.

What You'll Do

• Lead & Manage a Team: Directly manage 3 reports, coaching them to deliver high-quality content, partnerships, and results. Balance people leadership with hands-on execution.
• Own Influencer Strategy: Develop and operationalize the U.S. influencer marketing strategy, setting clear objectives, processes, and success metrics.
• Creator Partnerships: Source, negotiate, and manage relationships with creators across long- and short-form channels, ensuring partnerships drive both brand affinity and measurable ROI.
• Cross-Functional Collaboration: Partner with Community & Social, Brand, Campaigns, Partnerships & Affiliates, and Creative teams to align influencer output with broader business goals.
• Reporting & ROI: Build and maintain (with the help of Marketing Ops teams) dashboards to track influencer performance, true ROI, and key deal metrics (CPV, CPA, sales attribution). Educate internal stakeholders on results and insights.
• Process & Scale: Introduce scalable ways of working (briefing templates, contracts, tracking systems) that make Kreator marketing efficient and repeatable.
• Market Representation: Be an advocate for Klook's U.S. influencer program internally and externally; represent Klook at industry and creator events.

What You'll Need

• 6+ years of influencer marketing experience, with proven success managing campaigns and long-term partnerships.
• 2+ years of people management experience, with ability to coach and inspire team members while still executing at a high level.
• Strong negotiation and relationship-building skills with creators, agencies, and networks.
• Analytical mindset with ability to define, measure, and communicate ROI of influencer investments.
• Excellent communication and presentation skills for managing up and across.
• Collaborating across functions (brand, paid media, affiliates, creative, product) comes second-nature to you.
• Passion for travel and curiosity about cultural trends shaping content and creators. Travel industry experience is a plus, but not required.

What You'll Get

• Join a fast-growing global company where creativity meets data-driven decision-making.
• Lead the scaling of a top-priority channel for U.S. growth.
• Travel opportunities to meet creators, attend industry events, and experience Klook's products firsthand.
• Competitive compensation, benefits, and perks.