Brand Manager, Marketing

Brand Manager, Marketing – Base

The Brand Manager, Marketing – Base will help with driving demand for the business, creating the long-term strategy, and developing and executing marketing plans. They define the businesses product mix, pricing, packaging, trade merchandising, advertising and promotion strategies and allocate the budget accordingly. They execute marketing initiatives in support of long-term strategies with support from the business unit team. Accountable for delivering the profit, volume and market share objectives. This position assists the business unit team on assigned business in all aspects of the P&L.

Key components of the role include:

• Create consumer and customer demand for the assigned business and define the long-term strategy.
• Execute marketing initiatives in support of long-term strategies through managing the cross-functional team.
• Determine the appropriate product mix, pricing, packaging, trade merchandising, advertising and promotion strategies and allocate the budget accordingly.
• Own the P&L for the respective business and accountability for delivering profit, volume, and market share objectives.
• Manage cross-functional commercialization team to deliver innovation and renovation, including quality improvements, packaging updates, cost reductions and new item launches.
• Lead negotiations on new product opportunities or developments within set time-scales and budgets.
• Provide field sales tools, materials, and training on brand/product introductions or enhancements, as well as new marketing/sales campaigns, to achieve sales targets.
• Oversee analysis and reporting of performance across various key performance indicators (KPIs).
• Coach, develop, and motivate junior team members to own specific processes, targets, and deliverables.

Qualifications include:

• Prior experience managing a P&L required.
• Experience with syndicated sources such as Nielsen or Circana/IRI required.
• Ability to influence management, lead cross functional teams, handle simultaneous projects, and work through others.

Our total rewards philosophy is to provide a meaningful and flexible spectrum of programs that equitably support our diverse workforce and their families and complement Kraft Heinz's strategy and values.

New hire base salary range: $118,400.00 - $148,000.00. This position is eligible for a performance-based bonus as provided by the plan terms and governing documents. The compensation offered will take into account internal equity and may vary depending on the candidate's geographic region, job-related knowledge, skills, and experience among other factors.

Benefits include coverage for employees (and their eligible dependents) through affordable access to healthcare, protection, and saving for the future, we offer plans tailored to meet you and your family's needs. Coverage for benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents.

Wellbeing: We offer events, resources, and learning opportunities that inspire a physical, social, emotional, and financial well-being lifestyle for our employees and their families.

You'll be able to participate in a variety of benefits and wellbeing programs that may vary by role, country, region, union status, and other employment status factors, for example:

• Physical - Medical, Prescription Drug, Dental, Vision, Screenings/Assessments
• Social - Paid Time Off, Company Holidays, Leave of Absence, Flexible Work Arrangements, Recognition, Training
• Emotional – Employee Assistance Program, Wellbeing Programs, Family Support Programs
• Financial – 401k, Life, Accidental Death & Dismemberment, Disability

Location(s): Chicago/Aon Center

Kraft Heinz is an Equal Opportunity Employer – Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes.