Brand Manager, Marketing - Recipe Cheese

Brand Manager, Recipe Cheese Marketing

The Brand Manager, Recipe Cheese Marketing will shape the future of KraftHeinz ~$500M shelf stable cheese business which includes Velveeta, Cheese Whiz & Kraft Jar Cheese. They will be responsible for defining the short & long-term strategy of their portfolio and leading a cross-functional team to deliver on that commitment. This position reports to the Cheese Platform Director.

Key components of the role include:

• Own the P&L for the recipe cheese business and be accountable for delivering profit, volume, and market share objectives
• Lead planning routines for Recipe Cheese portfolio including 1/3YP brand plans, integrated business cycle, AOP planning, budget, category stories, etc.
• Partner across business units with other Velveeta brand teams (M&C category, comms & innovation) to ensure a cohesive Velveeta masterbrand strategy
• Define the short and long-term strategy of recipe portfolio and shelf stable cheese category; build a POV on renovation/innovation opportunities, pricing/promo, cost & product mix optimizations as well as marketing support needed to drive demand
• Leverage syndicated data sources to understand own brand & competitor performance, bringing forth insights, and action plans that drive key business targets
• Partner with cross-functional teams across various commercial initiatives
• Manage and develop Analyst supporting recipe business

Highlights of select projects on the horizon include:

• Build out the pipeline & activation plan for Limited Edition flavored cheese dips (i.e. Beer cheese)
• Develop a perspective and plan for renovating Velveeta mini blocks & sauces products
• Define the future of the Vel-Rotel partnership and redefine business display strategy
• Scale launch of Velveeta Queso, building and refining go-to-market plans in real time
• Define the future of Cheese Whiz & Kraft Jar products

Qualifications include:

• Bachelor's Degree in Business, Marketing, or related field; MBA with Marketing emphasis preferred
• Operates with a sense of urgency and drive for results
• Advanced interpersonal and communication skills
• Strategic capability and experience in marketing plan development; situation assessment, strategy and tactical plan development
• Experience in cross-functional team management
• Ability to handle simultaneous projects and deliver on timelines
• 5+ years' experience in marketing for an established or startup CPG company

Our Total Rewards philosophy is to provide a meaningful and flexible spectrum of programs that equitably support our diverse workforce and their families and complement Kraft Heinz's strategy and values.

New Hire Base Salary Range: $118,400.00 - $148,000.00

Bonus: This position is eligible for a performance-based bonus as provided by the plan terms and governing documents.

The compensation offered will take into account internal equity and may vary depending on the candidate's geographic region, job-related knowledge, skills, and experience among other factors.

Benefits: Coverage for employees (and their eligible dependents) through affordable access to healthcare, protection, and saving for the future, we offer plans tailored to meet you and your family's needs. Coverage for benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents.

Wellbeing: We offer events, resources, and learning opportunities that inspire a physical, social, emotional, and financial well-being lifestyle for our employees and their families.

You'll be able to participate in a variety of benefits and wellbeing programs that may vary by role, country, region, union status, and other employment status factors, for example:

• Physical - Medical, Prescription Drug, Dental, Vision, Screenings/Assessments
• Social - Paid Time Off, Company Holidays, Leave of Absence, Flexible Work Arrangements, Recognition, Training
• Emotional – Employee Assistance Program, Wellbeing Programs, Family Support Programs
• Financial – 401k, Life, Accidental Death & Dismemberment, Disability

Location(s) Chicago/Aon Center

Kraft Heinz is an Equal Opportunity Employer – Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes.