Senior Brand Manager, Marketing - Communications

Senior Brand Manager

Marketing is at the core of our world and at the heart of where we make our decisions. Marketers understand the consumer… really understand the consumer. They ask questions. Find answers. They take the extra step to work towards a vision for future success, while driving revenue and profit. As a Senior Brand Manager you will be at the center for some of the biggest decisions we make.

Senior Brand Managers are leaders in our brands, businesses, and people: You turn ideas into actions. Your responsibilities will span across strategy, advertising, media, and agency management. This position is best suited for someone who is creative, has a bias for action, a love for social media, and excellent communication skills. You should be comfortable working both horizontally and vertically across an organization to keep multiple projects and priorities moving forward to achieve goals.

The Senior Brand Manager role brings the opportunity lead communications for iconic brands. You will be asked to think outside the box, tackle big cultural conversations, and inspire the full team to do the same.

Key Components of the Role

• Own breakthrough communications that will build brand equity and drive long-term growth for the business
• Own end to end creative strategy
• Own creative brief for external collaborators, including the business problem to be solved
• Owner of feedback and discussion with lead agency
• Think strategically and holistically across full marketing mix, with specific focus on brand KPIs
• Build research framework for creative development in concert with Insights team
• Influence, and collaborate with, category marketing, central marketing, consumer insights, sales, finance, and agency partners to take creative ideas & activations from concept to reality
• Own internal selling of brand communications strategy to business and organizational leadership, ensuring their commitment to the plan and future of the business
• Influence agency partners to bring best-in-class ideas to life for the brand, and prioritize their time and resources
• Deliver creative strategies on budget and on time, while striving to do the best thing for the marketing mix return for the business

Qualifications

• Experience building/refreshing brand foundations including establishing brand aspiration, honing in on ownable positioning, defining consumer target and consumer jobs to be done
• Prior experience leading IAT teams and collaborating with creative agencies through campaign development on time and within budget
• Proven ability to think big picture / define the destination, complemented with the willingness and ability to work in the details
• Track record of ruthlessly prioritizing, operating with agility, problem solving, building strong relationships cross functionally, and aligning stakeholders

Our Total Rewards philosophy is to provide a meaningful and flexible spectrum of programs that equitably support our diverse workforce and their families and complement Kraft Heinz' strategy and values.

New Hire Base Salary Range: $137,400.00 - $171,700.00

Bonus: This position is eligible for a performance-based bonus as provided by the plan terms and governing documents.

The compensation offered will take into account internal equity and may vary depending on the candidate's geographic region, job-related knowledge, skills, and experience among other factors.

Benefits: Coverage for employees (and their eligible dependents) through affordable access to healthcare, protection, and saving for the future, we offer plans tailored to meet you and your family's needs. Coverage for benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents.

Wellbeing: We offer events, resources, and learning opportunities that inspire a physical, social, emotional, and financial well-being lifestyle for our employees and their families.

You'll be able to participate in a variety of benefits and wellbeing programs that may vary by role, country, region, union status, and other employment status factors, for example:

• Physical - Medical, Prescription Drug, Dental, Vision, Screenings/Assessments
• Social - Paid Time Off, Company Holidays, Leave of Absence, Flexible Work Arrangements, Recognition, Training
• Emotional – Employee Assistance Program, Wellbeing Programs, Family Support Programs
• Financial – 401k, Life, Accidental Death & Dismemberment, Disability

Location(s): Chicago/Aon Center

Kraft Heinz is an Equal Opportunity Employer – Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes.