Supervisor De Trade Marketing (brasília Ou Goiânia)

Trade Marketing Executive

Plan, implement, and ensure the excellence of trade marketing execution at points of sale, ensuring the application of store guidelines, visual communication, execution routines, and governance of indicators.

Act as a strategic link between corporate, commercial, and third-party agency, ensuring operational discipline, standardization, training, and best practices, aiming to maximize sell out, reduce stockouts, and enhance the shopper experience at the point of sale.

Activities:

1. Gamification and performance of store execution

Through weekly research/field execution, with action plans in the third-party agency and with the commercial team, with the objective of guaranteeing sell out and goals established by each channel and region.

2. Implementation of visual communication & point of sale material

Implement point of sale materials, management/execution of the logistics operator through the third-party agency, ensuring greater visibility of our brands and products to the shopper.

3. Analysis of competition and execution insights

Monitor and analyze competitor actions, encompassing technical, strategic, and DGMP aspects, with the objective of guaranteeing the company's positioning in the market in the short, medium, and long term.

4. Parameterization and mix by channel/reduction of stockouts

Monitor and ensure with the commercial team that KHC SKUs have adequate volume, in the ideal mix, and according to the profile of each network, with consistency in meetings, review of parameterization/clusterization, in line with the commercial team, thus generating the necessary sell out without stockouts.

5. Training and development of the third-party team

Development and creation of content, unfolding of proposed material to the third-party team of your region, ensuring standardization and technical knowledge of products and processes for better execution.

6. Weekly and monthly governance

Be a protagonist with the commercial and corporate in weekly alignment meetings analyzing the indicators and designing action plans for reversing opportunities at the point of sale.

Requirements:

Experience in trade marketing/execution (preferred food and/or beverages)

History of direct or indirect leadership of teams

Management of indicators and execution processes

Interface with clients, agency, and logistics operators

Bachelor's degree in Marketing, Administration, Engineering, or related fields

Location(s): São Paulo - Eldorado

Kraft Heinz is an Equal Opportunity Employer – Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes.