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Trade Marketing Manager

Own the development and execution of go-to-market plans for Away From Home channels
Amsterdam
Mid-Level
4 weeks ago
Kraft Heinz

Kraft Heinz

Produces and markets a wide range of packaged foods, condiments, and beverages for global retail and foodservice customers.

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Trade Marketing Manager

We have an exciting opportunity as Trade Marketing Manager in our Away From Home team. The position is part of the Benelux Business Unit, reports into the Away From Home Director and has a lot of exposure to internal senior partners. You are in the driving seat to help generate insights for and execution of our operational and three year plans.

No day is the same! The Trade Marketing Manager takes ownership of:

  • Go to market plans that drive product availability, visibility and Sales at our Trade partners and Horeca Outlets.
  • You will translate brand strategy into Away from Home specific tactics (Innovation launches, POS materials, activations, promotions).
  • You will align and coordinate with other European (Trade) Marketeers on the tactics and find opportunities to approach the market together.
  • You will work together with our Key Account managers to develop joint Business Plans with Key clients.
  • You will work together with our data analyst to define and track KPI's.
  • You will have cross-functional coordination with our Brand and Category teams, Sales, Supply chain, Finance & our R&D teams for alignment and execution.
  • You will manage the Sales Capability Analyst in your team as well as 2 interns to support you in the execution.
  • We are looking for you to help build positive relationships both internal and external that will help generate repeat business.

Qualifications

Hard Skills

  • At least a Bachelor degree.
  • You have at least 5 years of work experience, of which a minimum of 3 years is relevant experience in areas such as marketing, sales, shopper insights or category management. You have affinity with Horeca and creating go-to-market plans.
  • You are an excellent project manager and coordinator.
  • Strong analytical skills (e.g. Excel, Power BI, SalesForce/CRM systems or similar customer specific data platforms)
  • You are able to translate complex strategy into simplified presentations.
  • Proficiency in Dutch and English is required.
  • Result oriented and always looking for new opportunities.

Professional Attributes

  • Communication Skills - At Kraft Heinz you'll easily be exposed to senior management, no matter your level. Therefore, it's important to have excellent communication skills, to deal with all kinds of different partners.
  • Ability to Simplify - We like to keep it simple and to implement fast. Simplification skills are highly appreciated, when providing simple solutions dealing with complex challenges.
  • Commercial Sense - Always seeking for opportunities to expand the business and build more savings, while over delivering on the targets.
  • Analytical - We're a data driven company. Knowing how to translate sophisticated data into a simple solutions with an analytical approach is essential.
  • High pressure - You don't get easily stressed by pressure, on the opposite, a fast paced and multifaceted environment is what keeps you energized.

What we offer you

  • An ambitious employer; we only want the best for you;
  • A competitive salary and excellent bonus structure (above market);
  • Personalised program of benefits directed for a healthy work-life balance.
  • Always room for new insights; if you have an idea, please let us know, and we can set it in action!

Location

Netherlands – Amsterdam

Kraft Heinz is an Equal Opportunity Employer – Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes.

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Trade Marketing Manager
Amsterdam
Marketing
About Kraft Heinz
Produces and markets a wide range of packaged foods, condiments, and beverages for global retail and foodservice customers.