Director, Performance Marketing

Director, Performance Marketing

Lakeside Software is redefining how organizations deliver and optimize digital employee experiences. Our platform, powered by edge intelligence and observability, helps IT teams understand performance from the point of experience, enabling faster root cause analysis, better prioritization, and smarter investments. As we expand our go-to-market efforts, we're looking for a high-potential, early-career professional to join our team in an administrative capacity with a clear growth path into sales or marketing.

We're looking for a data-driven, results-oriented Director of Performance Marketing to lead the development and execution of revenue-generating marketing programs. You'll own pipeline creation across both direct and partner-sourced channels, with a strong emphasis on account-based marketing (ABM) and partner co-marketing.

This is a high-impact role that blends strategic thinking with hands-on execution. You'll work cross-functionally to launch campaigns, accelerate the buyer journey, and optimize Lakeside's marketing contribution to pipeline and revenue.

Key Responsibilities

• Design and execute integrated marketing programs across channels—email, paid media, webinars, field marketing, content syndication, and more
• Lead targeted ABM programs focused on key verticals and strategic accounts using intent data platforms like 6sense or equivalent
• Develop and execute co-branded partner campaigns, including joint webinars, digital advertising, and content initiatives
• Manage end-to-end campaign workflows in Marketo and Salesforce, including segmentation, lead scoring, attribution, and reporting
• Partner with Product Marketing, BDRs, Channel, and Sales to ensure messaging and campaigns align with buyer needs and sales objectives
• Track and report on campaign performance and marketing-sourced revenue KPIs and OKRs; identify and execute improvements to increase ROI
• Collaborate with sales and channel teams to support field marketing and in-region demand generation
• Manage vendor relationships and negotiate contracts with media and technology partners
• Own campaign calendar and budget, ensuring timely execution and clear results

Requirements

• 8+ years of B2B demand generation and performance marketing experience, including partner/channel marketing
• Strong track record in ABM execution, including use of intent tools like 6sense, Demandbase, Bombora, etc.
• Hands-on expertise in Marketo and Salesforce
• Experience building co-marketing programs with resellers, MSPs, and/or GSIs
• Proven ability to report on and optimize for KPIs such as MQLs, SQLs, pipeline, and revenue
• Comfortable leading webinars, field events, and digital campaigns
• Highly analytical mindset and strong attention to detail
• Excellent communicator with strong cross-functional collaboration skill

Lakeside Software is committed to pursuing a diverse and talented team and offering an inclusive environment for all employees and candidates. We are particularly interested in receiving candidate applications from a broad spectrum of individuals, including women, historically marginalized groups, individuals with disabilities, members of the LGBTQIA+ community, veterans, and any other legally protected group. Lakeside is dedicated to providing equal access and opportunity, as well as reasonable accommodation, for individuals with disabilities in employment, its services, activities, and programs. Lakeside is an Equal Opportunity Employer and does not make hiring or employment decisions on any basis protected by applicable local, state, or federal laws or prohibited by Company policy. If reasonable accommodation is needed to participate in the job application or interview process, to perform required job functions, or to receive other benefits and privileges of employment, please contact accomodations@lakesidesoftware.com.