Digital Product Manager - Lands' End Outfitters (hybrid)

Digital Product Manager - Lands' End Outfitters (Hybrid)

Job Category: Project/Program Management

Requisition Number: DIGIT006163

Posted: August 19, 2025

Full-Time

Hybrid

Dodgeville, WI 53533, USA

Description

This is a hybrid position with up to 10 days per month onsite. Responsible for planning, prioritizing and managing features through the product development process for our Digital experiences. The Product Manager represents the customer/user and has the primary responsibility for defining all product requirements and communicating those requirements to the user experience and technology delivery teams. The Product Manager manages the priority of those requirements to ensure that the highest amount of customer value is being delivered in the fastest time possible. This Manager role cares passionately about the Lands' End Customer – desiring to create the best possible experience for her/him.

Within an assigned Digital product portfolio, this role will determine strategic needs, develop and prioritize initiatives, ensure alignment and ensure delivery. The Product Manager will work closely with cross functional partners to clearly communicate their team's backlog and roadmap. Results are achieved through facilitation and collaboration with enterprise stakeholders.

Job Functions:

• Understand how our customers use Digital and how changes to channel experiences can have positive or negative impacts on customer buying behavior.
• Analyze customer needs, competitive offerings and provide direction on best practices and emerging trends in relation to e-commerce capabilities.
• Act as the Digital evangelist to key stakeholders at all levels of the organization.
• Within an assigned product portfolio, create and own the business cases for Digital initiatives and drive for approval with financial leadership and other technical and non-technical stakeholders.
• Lead the prioritization of Digital features and understand the art of sequencing their delivery within an agile framework.
• Provide clear Digital requirements and business rules to guide the development of new features and define acceptance criteria of those features. Demonstrated ability to simplify complex design requirements into component parts and systematically evaluate them.
• Coordinates with IT Program & Project Management teams to ensure Digital channel enhancements are implemented per use cases.
• Be the subject matter expert for assigned product portfolio and drive the prioritization and alignment across all business units.
• Identify, develop contractual relationships with strategic partners and providers.
• Partner with all consumer insight teams to define measure and report on business results.
• Provides support and mentoring for growth opportunities of direct reports. Ensures training and development of product managers and customer experience staff.
• Partner with senior Product Management leadership to develop and communicate roadmaps.

Skills:

• Demonstrates a high level of competence and passion for Digital technology and a comprehensive understanding of usability. Innovative and forward-thinking. Needs to understand Digital best practices as well as practical solutions to problems.
• Documented track record of navigating organizational structure and leveraging internal assets to create or co-create innovative, customer-focused retail solutions from concept to launch.
• Inspirational leader, someone who stretches thinking and has a positive 'can-do' attitude.
• Must be extremely adept with communication, facilitation, cooperation, negotiation and collaboration to achieve results through others.
• Ability to build and nurture partnerships with internal and external stakeholders.
• Skilled at developing business cases and quantifying the cost/benefit of user experience enhancement projects in a Digital environment.
• Strong strategic and critical thinking skills. Must be an expert problem solver committed to driving results and multiple concurrent work efforts to success.
• Ability to adhere to Lands' End Attendance expectations.
• Strong E-Commerce / Multi Channel Experience or Digital Marketing Knowledge
• Strong understanding of technology

Education & Experience Requirements:

• Bachelor's degree in a relevant field or equivalent experience
• Advanced degree or professional certifications strongly preferred. Certification in product management or equivalent
• 8-12 years of relevant professional experience in ecommerce, innovation, product management, project management, account manager, consultant or technology strategy and/or agile software development.
• Recognized as a subject matter expert in their domain.
• Experience in strategic planning, risk management, or change management
• Multiple years of Corporate Retail Experience
• Experience distilling business/consumer requirements/needs impacting concept development to business and technical partners; representing the voice of the consumer throughout the product development process.