Senior Webinar And Partner Marketing Manager

Senior Webinar And Partner Marketing Manager

Later is the enterprise leader in social media and influencer marketing software, services, and data, trusted by leading brands and agencies worldwide. Following our acquisition of Mavely, the Everyday Influencer Platform®, Later enables brands to scale creator partnerships from nano to premium influencers while managing social media content and campaigns across all major social and affiliate networks. Through proprietary performance data, marketing leaders can drive attributable sales and optimize social commerce with our software platform or award-winning services.

Later is founded on two success stories that began in 2014: Mavrck, the industry-leading influencer marketing solution (now Later Influence™), and Later, the best social media management platform (now Later Social™) and first-to-market link in bio tool, Later Link in Bio. In 2024, Mavrck and Later officially joined together as one unified business, with a shared vision: to enable the world to make a living with their creativity.

We're trusted by the top social platforms, with partnerships and integrations with Meta, TikTok, LinkedIn, YouTube, and Pinterest.

We enable marketers to create high-performing content and engage in authentic collaborations with creators to reach new audiences, drive engagement, and generate predictable ROI.

About This Position

We're seeking a high-energy, results-oriented Senior Webinar & Partner Marketing Manager to lead and scale Later's webinar and co-marketing programs. You'll own the full journey—from strategy through execution—designing campaigns that educate the market, expand reach, and generate high-quality leads that drive revenue. This is a high-impact, cross-functional role that combines storytelling, partner collaboration, and campaign execution. Your programs will not only accelerate acquisition but also fuel activation, retention, and expansion efforts across Later's funnel. Reporting to the VP of Demand Generation, you'll be the primary owner of webinars and co-marketing initiatives, with full accountability for program success.

What You'll Be Doing

Strategy

• Define and own Later's webinar and partner marketing strategy to drive awareness, acquisition, and pipeline influence.
• Build a high-impact webinar calendar featuring Later experts, customers, creators, and industry thought leaders.
• Develop strategic co-marketing programs with software partners, agencies, and creators to expand Later's reach and generate leads.
• Set and track clear goals for webinar and partner programs, ensuring impact on pipeline and revenue.

Technical/Execution

• Drive end-to-end webinar production, including promotion, hosting, engagement, and follow-up sequencing.
• Execute joint campaigns with partners (webinars, email, social, content) that deliver shared value.
• Collaborate with Web, Creative, and Brand teams on assets, landing pages, and campaign messaging.
• Manage campaign builds, testing, optimizations, and reporting with rigor and transparency.
• Apply data-driven insights and experimentation to continuously improve engagement and conversion rates.

Team/Collaboration

• Partner closely with Paid Media, Email, Social, SEO, Product, Sales, and RevOps to ensure campaigns align with GTM and demand generation goals.
• Ensure leads generated are high-quality and accurately tracked through data and attribution systems.
• Actively collaborate with the VP of Demand Generation to share performance updates, blockers, and next steps.
• Coordinate cross-functional support (design, web, email ops, ad deployment) to keep campaigns on track.

Leadership

• Act as Later's lead for webinars and partner marketing, setting a high bar for program quality and execution.
• Demonstrate Later's core values daily, serving as a visible driver of growth and collaboration.
• Mentor peers and cross-functional partners in webinar and co-marketing best practices.

Research/Best Practices

• Conduct competitor and market research to identify new opportunities and maintain industry-leading programs.
• Stay on top of webinar trends, co-marketing innovations, and emerging tools.
• Share best practices across the marketing team to elevate overall performance.

What Success Looks Like

• Success in this role means Later's webinar and partner marketing programs are recognized as high-performing growth engines—consistently generating high-quality leads, driving product awareness, and strengthening Later's market authority.
• You are running a steady cadence of engaging webinars that feature Later experts, customers, and partners, with strong attendance, participation, and measurable conversion impact. Co-marketing campaigns with strategic partners are delivering mutual value, expanding Later's reach, and driving meaningful pipeline influence.
• Content and campaigns are executed seamlessly, with smooth cross-functional collaboration across Marketing, Product, Sales, and Creative. You've established clear frameworks for planning, execution, and reporting, ensuring every initiative is tied to business outcomes.
• As Senior Webinar and Partner Marketing Manager, you are seen as a creative, results-driven leader who blends storytelling, relationship building, and data-driven execution to deliver programs that fuel Later's growth.

What You Bring

• Bachelor's degree in Marketing, Business, or related field (preferred).
• 6+ years of marketing experience, with 3–5+ years in webinar production and partner co-marketing.
• Proven ownership of end-to-end webinar strategy, from planning through reporting.
• Hands-on experience running co-marketing campaigns with measurable impact.
• Strong track record in executing full-funnel marketing campaigns across multiple channels.
• Proficiency with campaign analytics, data reporting, and insight generation.
• Excellent organizational skills, with the ability to manage multiple projects simultaneously.
• High standards for creative quality and user experience.
• Success working in fast-paced, dynamic environments with aggressive growth targets.

How You Work

• Driven by Impact: You deliver results that matter—prioritizing high-value work, meeting deadlines, and adapting quickly while keeping outcomes clear.
• Strategic & Customer-Centric: You anticipate risks and opportunities, connect decisions to long-term growth, and build trust through proactive insights.
• Curious & Growth-Oriented: You seek knowledge, ask sharp questions, and apply learnings fast—challenging the status quo with a mindset of improvement.
• Collaborative & Resilient: You thrive in change by staying resourceful, solution-focused, and positive—removing roadblocks, sharing insights, and keeping morale high.
• Accountable & Honest: You own your work, hold yourself and others to a high bar, and use transparent feedback to drive growth.
• Emotionally Intelligent: You build trust through empathy and collaboration, foster inclusion, and inspire others with grit, optimism, and integrity.

Our Approach To Compensation

We take a market-based & data-driven approach to compensation. We leverage data from trusted third-party compensation sources to help us understand the market value of a role based on function, level, geographic location, and scope. We evaluate compensation bi-annually, including performance and market-related factors.

Our salaries are benchmarked against market Total Cash Compensation for the geographic location of our job posting. Compensation for some roles is structured as On Target Earnings (OTE = base + commission/variable) while for others it is structured as Salary only.

To comply with local legislation and ensure transparency, we share salary ranges on all job postings. Skills, experience and other factors help determine the final salary we offer which may vary from the original range posted.

Additionally, all permanent team members are eligible to participate in various benefits plans as part of their overall compensation package.

Salary Range:

$ 135,000 – $150,000 USD

*Co-op team members, independent contractors, and freelancers are not eligible for company benefits.

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Where We Work

We have offices in Boston, MA; Vancouver, BC;