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Marketing Data Analyst (remote) - 1014145311 - Remote Eligible

Develop and implement comprehensive marketing attribution and analytics strategies
Remote
Mid-Level
1 month ago
Leadtech

Leadtech

Leadtech is a technology company specializing in online marketing and software development for various industries.

Marketing Data Analyst

We're looking for a Marketing Data Analyst who is passionate about their work, adapts easily, and shares our company values!

Leadtech has been fostering and developing innovative digital businesses across several industries since 2009. It has since then expanded to a team of over 500 committed employees working all over Spain. We are thrilled to have more than 23 nationalities working together and very proud to see that our products and services are enjoyed by millions of users monthly around the globe.

How You Will Make a Difference:

  • Measure the performance of marketing campaigns, build ad hoc custom reports, and analyze anomalies and trends.
  • Preparation of analytical reports and dashboards (including visualization) for the marketing team.
  • Creation of Google Sheets scripts to connect data from different reports and Google Sheets.
  • High experience and skill level in Microsoft Excel / Google Sheets.
  • Analysis of product & marketing metrics correlation and identification of their drivers.
  • Analysis and identification of user behavior patterns based on product & marketing analytics and forming hypotheses for the marketing team based on these insights.
  • Develop the SKAN measurement approach for Google, Meta and Tiktok.
  • Deeply understand the process of acquisition of users in order to analyze/provide valuable proposals.
  • Manage MMP Tools (Adjust), and provide technical support and troubleshooting for the marketing team, specifically related to app attribution, event tracking, and callback implementations.
  • Analyze performance impact of any product and marketing strategy changes.
  • Cooperate with Marketing and Product teams to actively increase project profitability.
  • Collaborate with the BI department to create and maintain data visualization dashboards.
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Marketing Data Analyst (remote) - 1014145311 - Remote Eligible
Remote
Marketing
About Leadtech
Leadtech is a technology company specializing in online marketing and software development for various industries.