Spécialiste En Marketing

Marketing Specialist – Canada (Bilingual FR/EN)

You will be responsible for designing, coordinating, and executing local marketing strategies that support business growth, strengthen brand awareness, and ensure consistent communication across the Canadian market — particularly in Quebec.

Key Responsibilities – What You'll Do Day-to-Day:

• Act as the main point of contact with the global marketing team, ensuring coordination, briefing, and deployment of international campaigns at the local level.
• Coordinate and lead lead-generation programs and brand awareness initiatives to support business growth in Canada.
• Develop and execute integrated marketing campaigns that drive revenue generation and strengthen brand visibility.
• Plan and organize Canadian events, both in-person and virtual, in collaboration with local and global teams.
• Create and adapt marketing content (blog posts, case studies, emails, social media posts, advertisements, etc.) tailored to the Canadian market and various target industries.
• Manage public relations and media activities, including press release writing and distribution, coordination of articles, and handling media requests.
• Ensure brand and message consistency across all internal and external communications, providing communication support to various departments within Leaseweb Canada.
• Collaborate closely with sales teams to deliver effective sales enablement tools (corporate presentations, email templates, communication materials, etc.) and maintain a steady flow of qualified leads.
• Oversee French-language quality, review translations, and adapt content to the Quebec market.
• Develop, track, and analyze the marketing budget, statistics, and performance data to optimize strategies and ROI.
• Monitor and analyze market trends, customer needs, and competitor activities, translating insights into actionable marketing strategies and plans.
• Build and maintain strong relationships with partners, vendors, agencies, and other key stakeholders to ensure successful implementation of marketing initiatives.

What We're Looking For:

• 5–8 years of experience in B2B marketing, ideally within the technology or SaaS sector.
• Excellent command of both French and English, spoken and written.
• Strong skills in digital marketing, campaign management, and data analysis.
• Autonomous, creative, and detail-oriented professional.
• Collaborative mindset and ability to navigate effectively between global and local priorities.
• Comfortable working in a dynamic, human, and multicultural environment.

Tools and Desired Experience:

Hootsuite, Marketo, Google Ads, Google Analytics, CRM (Salesforce, HubSpot, etc.), media relations, storytelling, and marketing budget management.

Benefits Include:

• Participation in the company's annual bonus program.
• Group RRSP with employer contribution.
• Home internet allowance.
• Hybrid work policy (up to 2 days per week from home).
• Vacation based on experience + 5 personal days per year.
• Comprehensive group insurance (including telemedicine and health spending account).
• Dinner allowance when working late at the office, free parking, and fresh fruit provided daily.
• Personalized learning platform offering a wide range of courses and training programs.
• Fun events throughout the year – from virtual quizzes to summer parties, corporate runs, quarterly hackathons, and much more.
• Monthly 5 à 7 gatherings.
• A multicultural work environment (with colleagues from over 60 countries!) in a company where you can truly make a difference.
• Free parking.