VP, Marketing Strategy & Go - to - market

Vice President Of Marketing Strategy, Brand & Go-To-Market

LegalZoom is on a mission to help people navigate the legal system with confidence and clarity. As a leader in online legal services for over 25 years, we combine technology, attorney-led solutions, and expertise to protect the aspirations, lives, and legacies of millions of customers. If you're ready to contribute to a collaborative, diverse, and distributed group of creative thinkers and problem-solvers, we can't wait to meet you.

This hybrid position will work remotely as well as onsite in our Sherman Oaks or Mountain View offices.

The Vice President of Marketing Strategy, Brand & Go-To-Market is responsible for defining and leading the company's long-term marketing and brand strategy across a multi-brand portfolio. This role oversees brand/creative, product marketing, go-to-market strategy, research & insights, brand partnerships and sponsorships, and enterprise-wide marketing strategy—ensuring alignment between corporate vision, product innovation, and how each brand competes and grows.

This leader operates at the intersection of product, strategy, growth, and brand—connecting what the company builds to how it is positioned, launched, and adopted across customer segments. They are responsible for building an integrated strategy across LegalZoom owned brands, ensuring clarity of positioning, product market-fit, customer and long-term competitive advantage.

A core mandate of this role is forward-looking strategic leadership—anticipating and navigating the potential disruption from emerging technologies and shifts in the marketing landscape and connecting that to data-driven strategies that will help us thrive in a fast changing environment. The VP will shape the company's AI go-to-market strategy, AI partnership ecosystem, and multi-model content approach to ensure the company leads, rather than reacts to, industry transformation.

Enterprise Marketing & Long-Term Strategy

• Define and translate company-level strategy into an integrated, multi-year marketing and brand roadmap
• Lead long-term strategic planning across brand, product marketing, and go-to-market in the context of AI-driven disruption
• Build durable competitive positioning strategies that evolve with changing distribution models, AI search, and emerging customer behaviors
• Develop and execute strategies to acquire and successfully integrate established businesses to expand our SAM, diversify our customer mix and shift towards higher LTV cohorts
• Partner with Executive Leadership to shape portfolio strategy across LZ, IA, NCH, and future acquisitions
• Create a connected, cross-brand architecture that clarifies roles, positioning, and market differentiation across the portfolio

Brand Strategy, Creative & Portfolio Stewardship

• Own the overarching brand strategy across all company brands, ensuring clarity, differentiation, and consistency
• Oversee brand/creative team and strategy that is timely and unique to ensure the company shows up with authority, trust, and innovation across all channels
• Lead research & insights to inform long-term brand investment, positioning evolution, and competitive advantage
• In partnership with the brand team, define brand architecture and connection strategy across all LegalZoom owned brands
• Develop brand partnership and sponsorship strategies that elevate brand equity and expand reach into new audiences and ecosystems
• Ensure brand strategy is directly connected to product GTM strategies—aligning narrative, value proposition, and launch sequencing
• Define and monitor brand KPIs and connect brand health to business outcomes

Go-To-Market & Product Marketing Leadership

• Own the enterprise-wide go-to-market strategy across products, segments, and channels
• Create stronger integration between brand strategy and product GTM execution to ensure cohesive storytelling and market impact
• Lead product positioning, messaging frameworks, pricing & packaging strategy, and market differentiation
• Drive coordinated product launches in partnership with Product, Sales, and Growth teams
• Build repeatable GTM playbooks that scale across multiple brands and newly acquired businesses
• Shape AI-driven GTM strategies, including how AI-enabled products are positioned, launched, and adopted

AI Strategy, Partnerships & Ecosystem Development

• Define and lead the company's AI go-to-market strategy
• Develop AI partnership strategy across technology platforms, distribution partners, and ecosystem players
• Identify strategic alliances that enhance AI capabilities, distribution leverage, and brand authority
• Anticipate shifts in AI-driven discovery, decision-making, and customer acquisition models
• Position the company as a leader in AI-enabled business formation and compliance solutions

Multi-Model Content & Distribution Strategy

• Develop a broader multi-model content strategy beyond traditional SEO
• Shape content distribution across social, partnerships, video, experiential, and emerging platforms
• Ensure content strategy supports both long-term brand equity and near-term GTM impact
• Align product storytelling, brand narrative, and educational content into a unified system

Research & Insights

• Lead qualitative and quantitative research to uncover evolving customer needs and competitive whitespace
• Monitor market dynamics, AI adoption trends, and cultural shifts to inform strategic pivots

Use data and insight to influence product roadmap, positioning, and long-term brand strategy

You have

• 12+ years of senior marketing leadership experience across brand, product marketing, and go-to-market strategy
• Proven track record building long-term marketing strategy in rapidly evolving or disruptive industries
• Demonstrated experience integrating brand and product GTM strategies across multiple brands or business units
• Experience developing acquisition marketing strategies and integrating acquired businesses into cohesive brand and GTM systems
• Proven ability to acquire and grow subscription businesses through integrated marketing strategies
• Experience building strategic partnerships and sponsorship programs that drive measurable impact
• Exceptional strategic thinking capabilities with the ability to translate long-term vision into operational execution
• Strong executive presence and ability to influence cross-functional leadership
• Data-informed mindset with comfort defining enterprise-level success metrics

The salary range for this role is $216,000 - $345,600. Actual compensation offered will depend on several factors including but not limited to: geographic location, work experience, education, skill level, and/or other business and organizational needs. In addition, an annual bonus, incentive bonus and/or restricted stock units may be provided as part of the compensation package. You will also receive a full range of medical, financial, and other benefits as seen below.

Medical, Dental, Vision Insurance

401k, With Matching Contributions

Paid Time Off

Health Savings Account (HSA)

Flexible Spending Account (FSA)

Short-Term/Long-Term Disability Insurance

Plus other wellness benefits to include:

Fertility

Mental Health

One Medical

Fringe lifestyle benefits up to $250

Join us in making a difference as we build our future and help ensure access to professional legal advice to all! LegalZoom is an equal opportunity employer, dedicated to diversity, equality, and inclusion, and provides equal employment opportunities to all employees and applicants for employment. LegalZoom prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.