Performance Marketing Specialist

About our Company:

LemFi (YC S21, Series A) is a financial technology company reshaping how the diaspora community in North America, Europe and the United Kingdom move their money globally.

We build products and services that allow our customers to send, receive, manage and do more with their money in one app. We are 1 Million Customers and more strong, come join us to help build the future of financial services for immigrants across the globe

About the Role:

We are looking for a Performance Marketing Specialist to join our growing team and take ownership of our performance marketing efforts. You will be responsible for developing and executing data-driven marketing campaigns to drive sign ups and user acquisition across various platforms. This role is a perfect fit for someone who is analytical, creative, and passionate about achieving results through digital marketing. You are excited to experiment and launch new platforms to maximise untapped potential.

The ideal candidate will have a passion for marketing and a commitment to helping us grow our marketing reach and customer base.

Responsibilities are as follows:

• Develop and execute performance marketing campaigns across various platforms (e.g., Meta, Google, Titktok ect) targeting diasporas
• Manage campaign budgets and ensure optimal return on ad spend (ROAS)
• Track and analyse campaign performance metrics (impressions, clicks, conversions) and identify areas for improvement
• Create targeted audiences using demographic, behavioural, and interest-based targeting options
• Continuously optimise ad creatives and landing pages for better performance
• Support the launch and management of the LemFi Social Media pages, fostering a strong and engaged community
• Take ownership of growth targets for assigned markets
• Represent digital marketing channels in weekly meetings
• Provide weekly performance updates on assigned markets

Requirements:

• 4+ years of experience in performance marketing or a related field
• Proven track record of success in driving user acquisition and engagement through digital marketing campaigns
• Strong understanding of marketing metrics (impressions, clicks, conversions, ROAS) and ability to analyse data to identify trends and insights
• Experience with campaign management platforms (e.g., Meta Ads Manager, Google ads, Tiktok, Website listing)
• Excellent written and verbal communication skills
• Knowledge of Tableau is a plus
• A passion for social media and community management
Bonus Points:

• Experience with lead generation and marketing automation tools
• Experience working with B2C companies