Specialist – Marketing Automation

Specialist – Marketing Automation

We are looking for a Specialist – Marketing Automation that supports the execution and optimization of multi-channel campaigns in Salesforce Marketing Cloud, analyzes digital and social performance, develops dashboards, and provides insights to improve engagement. The role collaborates with cross-functional teams to enhance customer journeys and drive data-informed marketing decisions.

Marketing Automation & Campaign Execution

• Build, execute and optimize automated marketing campaigns in Salesforce Marketing Cloud (SFMC), including nurturing journeys, drip campaigns and re-engagement programs, ensuring accurate and timely delivery.
• Build and maintain email, SMS, MMS, and push programs using available segmentation, personalization, and automation tools.
• Execute A/B tests and contribute to optimizing journeys and campaign workflows.
• Collaborate with cross-functional teams (marketing, sales, product) to understand requirements and translate them into effective campaigns.
• Monitor campaign performance and prepare reports summarizing engagement metrics and KPIs.
• Provide insights based on campaign results and assist in identifying opportunities to improve effectiveness.
• Maintain dashboards and recurring performance summaries to support data-driven decision-making.

Email Template Development & Execution

• Create, build and test email templates and manage changes and improvements to existing email templates & content blocks.
• Collaborate with content marketers to build, schedule, and send e-blasts daily.

Lead Management & Scoring

• Support the Campaign Operations Specialist with input on lead routing logic and scoring-based campaigns inside Salesforce Marketing Cloud.
• Build and maintain new forms and enhance existing forms using Salesforce Marketing Cloud Pages to follow and meet lead generation segmentation rules and logic.

Systems Ownership & Governance

• Support Campaign Operations Specialist as a daily administrator of the marketing automation platform (Salesforce Marketing Cloud).
• Uphold system compliance and data hygiene as defined by Campaign Operations Specialist.
• Maintain brand standards and guidelines through content and email and cloud page templates.

Analytics & Reporting

• Track and analyze engagement, conversion rates, list health, and funnel metrics from Salesforce Marketing Cloud to identify trends, optimization opportunities and meaningful recommendations.
• Collaborate with Digital Analyst to develop standard reports and dashboards that report on MQLs, campaign influence, and automation-driven pipeline contribution.
• Provide insights to refine segmentation, journey logic, and message personalization.
• Work with stakeholders to define KPIs and support the setup of tracking specifications in Marketing Cloud.

Content Personalization & Targeting

• Work with product and content marketing teams to tailor assets for each buyer segment.
• Implement dynamic content to support personalization for vertical markets, product lines, and customer roles.
• Support A/B testing, subject line optimization, and message refinement.

General/Soft skills:

• Align and collaborate regularly with digital marketing team on SEO strategy, website integration, and form optimization.
• Basic knowledge of JavaScript, HTML and CSS to support email templates, Cloud Pages and Forms is critical.
• Ability to translate business requirements and submit user stories (Azure DevOps) to MarTech and Development teams and resources.
• Documentation: Maintain clear and comprehensive documentation of tracking implementations, configurations, and processes.
• Soft Skills: Excellent written and verbal communication, presentation, attention to detail and business acumen skills.
• Work hours: Available for meetings and discussions until 12 noon CST
• Adaptability: The candidate should be willing to adapt to the evolving needs of the Marketing teams and support appropriately.

Qualifications

• Bachelor's degree in Marketing, Business, Analytics, Computer Science, or a related field.
• Proven experience (7+ years) in digital marketing, specifically marketing automation, preferably on Salesforce Marketing Cloud
• Excellent communication, presentation, and interpersonal skills.

Preferred Experience

• Experience working in a commercial HVAC, industrial equipment, or manufacturing company.
• Knowledge of Salesforce or Microsoft Dynamics CRM.
• Basic knowledge and experience with JavaScript, HTML and CSS.
• Familiarity with channel marketing and contractor engagement programs.
• Certification in MAP platforms (Salesforce Marketing Cloud).
• Understanding of lifecycle marketing, ABM, and customer journey design.

Success Indicators

• Growth in MQLs and qualified pipeline driven through automated journeys.
• Improved lead scoring accuracy and improved alignment between marketing and sales.
• Reduction in manual campaign work.
• Increased efficiency through automation.
• Higher engagement rates across email, content, and campaigns.
• Improved distributor and contractor onboarding and training adoption via automated programs.