Performance Marketing Director

Performance Marketing Director

LeoVegas is seeking a strategic and results-driven Performance Marketing Director to lead our high-performing central team. In this pivotal role, you will shape and deliver innovative digital strategies that strengthen our brand presence, expand our customer base, and reinforce our position as a leader in the iGaming industry. Based at our Malta HQ, you will collaborate with and lead cross-functional teams across Europe, driving impactful campaigns and ensuring excellence, consistency, and performance across all digital marketing channels.

You will be responsible for:

• Developing and executing a comprehensive marketing strategy that aligns with LeoVegas' growth targets and brand identity.
• Defining, tracking, and optimizing key performance indicators across all marketing channels, using data and insights to drive decision-making and maximize efficiency and ROI.
• Building long-term acquisition and departmental strategies based on performance data, market trends, customer behaviors, and forecasting models, ensuring LeoVegas remains ahead of industry movements and capitalizes on growth opportunities.
• Leading a high-performing marketing team, fostering innovation, collaboration, and excellence.
• Overseeing all aspects of marketing, including digital acquisition SEO, Paid Media, and Affiliation to maximize ROI.
• Managing large-scale marketing budgets and ensuring efficient allocation of resources across markets and channels.
• Collaborating closely with Product, Commercial, Compliance, and Data Analytics teams to ensure data-driven decisions and cohesive campaigns.
• Driving brand consistency across all touchpoints and ensuring compliance with local and international regulations.
• Identifying market trends and opportunities, continuously optimizing campaign performance through testing and insights.
• Acting as a key representative of LeoVegas' brand internally and externally, including managing agency and media partner relationships.

Our successful candidate will have the following:

• Proven experience in a senior marketing leadership role, ideally within the iGaming industry.
• Strong strategic and analytical mindset with a track record of delivering measurable marketing success.
• Exceptional leadership skills, with experience managing and mentoring diverse marketing teams.
• Deep understanding of digital marketing channels including PPC, SEO, Programmatic, Affiliates, and Paid Social.
• Experience in brand development and performance marketing across multiple European markets.
• Ability to balance creative thinking with commercial acumen.
• Excellent communication skills in English; additional European languages are a plus.
• Comfortable working in a fast-paced, data-driven, and highly regulated environment.

At the core of LeoVegas Group is Team Leo. Our culture is our foundation and is what enables us to innovate, build, and lead as we trailblaze our way through the iGaming industry. We're a team of over 2000 innovators, initiators, and groundbreakers working in a fast-paced and agile environment across 19 offices worldwide.

Benefits:

Hybrid work policy

4 weeks of Workation (T&C apply)

Well-being allowance to support your active lifestyle

Private health insurance

Discounts across a range of retailers, gyms, bars & restaurants

We offer an employee assistance program that can provide help and guidance during challenging moments.

For non-Malta residents, we offer a relocation package with 3 weeks of accommodation and flights.

Join us! In our pride, we empower our teammates to find their roar and run with their wildest ideas. We don't wait for things to happen; we pounce and make it happen! Would you be a good fit for the Leo Pride - give us a roar!