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Global Cyber Product Engagement Manager

Develop and implement a global broker engagement framework for cyber insurance products
Boston
Senior
22 hours agoBe an early applicant
Liberty Mutual Insurance Group

Liberty Mutual Insurance Group

A global insurer offering a wide range of insurance products and services, including auto, home, and life insurance.

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Cyber Insurance Product Marketing Manager

Drive global adoption and market advocacy of the company's Cyber insurance products. Support to build and deliver best-in-class training, broker engagement, market intelligence, competitor benchmarking, and product marketing content that empowers local teams, strengthens broker relationships, and drive profitable growth.

Key responsibilities

Broker engagement and product evolution

  • Set up a broker framework and QBR's, and advisory councils to socialize product updates, gather feedback, and co-create market-relevant enhancements.
  • Build a structured broker feedback loop and sentiment tracking; synthesize insights into recommendations for product, pricing, and wordings changes.
  • Develop pitch materials, RFP/RFI response content, and win themes aligned to broker needs and buying criteria.

Market intelligence and competitor awareness

  • Establish a global market monitoring cadence covering rates, appetite, wordings, services, and distribution moves.
  • Produce concise market updates and quarterly landscape reports for leadership and regional teams; highlight implications for positioning and training.
  • Track regulatory developments (e.g., NIS2, SEC disclosure, Lloyd's guidance) with Legal/Compliance to inform content and broker messaging.

Competitor comparisons

  • Build and maintain coverage comparison matrices and side-by-side analyses (insuring agreements, exclusions, endorsements, services, limits/attachments) and work closely with our Global Cyber Product lead to optimize our product offering.
  • Equip underwriting and distribution with clear differentiation narratives and objection handling anchored in facts and client outcomes.
  • Update comparisons promptly following competitor filings or major product announcements; enforce governance to ensure accuracy and compliance.

Product marketing content

  • Partner with Marketing/Comms to develop thought leadership, case studies, one-pagers, brochures, and digital content that articulate our value proposition.
  • Create segment-specific messaging (industry verticals, size tiers, OT/ICS, cloud dependency) and service storylines (pre-breach, IR panels, resilience).
  • Ensure consistency of brand voice and alignment with global product strategy; measure content performance and iterate.

Collaboration and governance

  • Work closely with Product, Underwriting, Claims, Actuarial, and Legal to ensure content accuracy, compliance, and timely updates positioning.
  • Coordinate with regional teams to plan campaigns, events, and joint broker activities; support major renewals and new product launches.

Qualifications

  • 7-10+ years in cyber insurance across product marketing, underwriting, broking, or distribution enablement; global or multi-region experience preferred.
  • Strong understanding of cyber coverage constructs, wordings, exclusions, pricing drivers, and claims dynamics.
  • Extensive broker relationships within the industry (Global, US and London markets)
  • Proven ability to translate complex technical and actuarial concepts into clear, compelling training and sales materials.
  • Familiarity with cybersecurity practices and frameworks (e.g., NIST CSF, ISO 27001), common threats (ransomware, BEC, supply chain), and incident response ecosystem.
  • Exceptional writing, presentation, and facilitation skills; comfortable delivering to executive and technical audiences.
  • Bachelor's degree required; advanced degree or relevant certifications (e.g., CII, CPCU, CISSP, CISM) a plus.
  • Strong stakeholder management and cross-cultural communication; ability to operate in a matrix and influence without direct authority.
  • High attention to detail and compliance rigor in all external-facing materials.
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Global Cyber Product Engagement Manager
Boston
Product
About Liberty Mutual Insurance Group
A global insurer offering a wide range of insurance products and services, including auto, home, and life insurance.