Product Marketing Manager

Product Marketing Manager

LifeMD is a leading digital healthcare company committed to expanding access to virtual care, pharmacy services, and diagnostics by making them more affordable and convenient for all. Focused on both treatment and prevention, our unique care model is designed to optimize the patient experience and improve outcomes across more than 200 health concerns.

To support our expanding patient base, LifeMD leverages a vertically-integrated, proprietary digital care platform, a 50-state affiliated medical group, a 22,500-square-foot affiliated pharmacy, and a U.S.-based patient care center. Our company — with offices in New York City; Greenville, SC; and Huntington Beach, CA — is powered by a dynamic team of passionate professionals. From clinicians and technologists to creatives and analysts, we're united by a shared mission to revolutionize healthcare. Employees enjoy a collaborative and inclusive work environment, hybrid work culture, and numerous opportunities for growth. Want your work to matter? Join us in building a future of accessible, innovative, and compassionate care.

As Product Marketing Manager, you will be driving go-to-market initiatives, with the ultimate goal of continued optimization and growth of the LifeMD portfolio. Using a data-driven and market evidence approach, and working cross-functionally and collaboratively with technical, operational, and growth and retention marketing specialists, this role will be responsible for the overarching strategy that will power launch and the scaling of new and existing product offerings. The role will be expected to develop a deep understanding of the customer experience, competitive landscape, and target buyers across brands – and will be required to balance multiple responsibilities, prioritize efficiently, and succeed in a cross-functional capacity.

Key Responsibilities:

• Assist in the development and maintenance of a prioritized product roadmap, incorporating customer feedback, market analysis, and strategic business objectives
• Collaborate with product management and UX/UI teams to define clear, concise user stories and detailed acceptance criteria
• Conduct regular user acceptance testing (UAT) and quality assurance (QA) of the patient experience, alongside competitive research, to drive continuous product improvement
• Oversee lifecycle of complementary product offerings, from ideation and development to launch, go-to-market, and ongoing scaling
• Work closely with operations to develop resources needed by the clinical and care center team to deliver exceptional patient care
• In coordination with finance, develop appropriate pricing models; partner with acquisition to create target personas and refine promotional language
• Build strategies that focus on cross-selling within the LifeMD portfolio, including nurturing audiences that would benefit from specialty/chronic care
• Enhance patient loyalty and long-term engagement through continuous improvement of patient-facing resources, including the LifeMD app
• Identify and manage partnerships that can support product and growth goals
• Define and track key performance indicators (KPIs), aligned with overall company budget and business goals, and leverage analytics to identify areas for optimization