Director Of Business Development And Marketing - IRF

Director of Business Development and Marketing

At Lifepoint Health, we are committed to empowering and supporting a diverse and determined workforce who can drive quality, scalability, and significant impact across our hospitals and communities. In your role, you'll support those that are in our facilities who are interfacing and providing care to our patients and community members. We believe that our collective efforts will shape a healthier future for the communities we serve.

How you'll contribute

The Director of Business Development implements and directs the hospital business development process. The DBD plans, directs and coordinates the identification of and marketing to potential patient referral sources. Responsible for maintaining ongoing positive relationships with identified referral sources. Monitors community trends indicating the needs for new services/programs. Develops and analyzes metrics to assess effectiveness of strategies. Conducts ongoing competitor analysis. Hires, trains, and oversees activities of hospital BD representatives.

Responsibilities:

• Develops the hospital's comprehensive business development plan, in conjunction with CEO and senior hospital personnel.
• Hires, trains and assesses the ongoing effectiveness of business development personnel; develops accountability processes to measure their business development activity.
• Develops referral source target categories and strategies for prioritizing efforts to reach referral sources; utilize 360 and other methods to obtain feedback on referral source relationships.
• Identifies appropriate metrics; creates reports which analyze and communicate effectiveness of efforts.
• Takes an active role in identifying the geographic scope of the market and need for specific programming in the hospital area; monitors market competition.
• Develops annual budget and process for measuring effectiveness of marketing expenditures.
• Develops and implements community workshops and seminars, as appropriate.
• Collaborates closely with Care Coordination Department on data collection, referral source tracking and follow up, call quality and assessment outcomes.
• Ensures marketing materials and collaterals are effective in delivering message and meet quality standards.

What we offer

• Comprehensive medical, dental, and vision plans, plus flexible-spending and health-savings accounts
• Competitive paid time off and extended illness bank package for full-time employees
• Income-protection programs, such as life, accident, critical-injury insurance, short- and long-term disability, and identity theft coverage
• Tuition reimbursement, loan assistance, and 401(k) matching
• Employee assistance program including mental, physical, and financial wellness
• Professional development and growth opportunities

Qualifications and requirements

• Education: Bachelor's degree in marketing, business administration or related field
• Experience: Previous experience in health care business development required. A knowledge of psychiatric and chemical dependency treatment principles preferred.
• License: Valid driver's license and a favorable Motor Vehicle Report (MVR), along with proof of insurance when using own auto.
• Additional Requirements: Must show proof of automobile insurance.

Centra Rehabilitation Hospital is part of Lifepoint Health, a diversified healthcare delivery network committed to making communities healthier® with acute care, rehabilitation, and behavioral health facilities from coast to coast. From your first day to your next career milestone—your experience matters.

Centra Rehabilitation Hospital is an Equal Opportunity Employer. Centra Rehabilitation Hospital is committed to Equal Employment Opportunity for all applicants and employees and complies with all applicable laws prohibiting discrimination and harassment in employment.