Director Of Product & Customer Marketing

Director of Product & Customer Marketing

We are looking for a Director of Product & Customer Marketing. As the Director of Product & Customer Marketing, you will be a key leader on the marketing team, responsible for shaping our market presence and driving the commercial success of our products across North America. You will own the end-to-end product & customer marketing strategy, lead a talented team of product marketers, and act as the crucial link between our Product, Sales, Marketing, and core GTM organizations.

What you'll be doing:

• Go-to-Market Strategy: architect and orchestrate the North American go-to-market (GTM) strategy for our product portfolio, ensuring alignment with Product, Marketing and Sales teams to drive commercial success
• Messaging & Positioning: architect a powerful messaging and positioning framework that establishes clear competitive differentiation and translates our product's value for key internal and external audiences
• Team Leadership & Execution: lead, mentor, and grow a high-performing product marketing team, setting clear goals and owning the outcomes of all PMM-led initiatives and programs
• Customer & Market Insights: champion GTM and product insights, leveraging market research and competitive intelligence to inform product strategy, pricing, and positioning within North America
• Product Partnership & Influence: forge a strong, collaborative partnership with Product and Technology teams to influence the product roadmap and streamline the launch process for new features and offerings
• Customer Lifecycle & Adoption: develop and execute lifecycle marketing strategies focused on increasing product adoption, engagement, and retention among our existing customer base
• Sales Enablement: work closely with our sales enablement group, equipping teams with the compelling messaging, tools, and training required to drive revenue
• Operational Excellence: enhance the operational efficiency of the Product Marketing and GTM functions by defining, implementing, and refining key processes and workflows.
• Cross-Functional Influence: build influential relationships across the organization to ensure seamless collaboration and alignment on all product marketing-driven initiatives, including with our other regional Product Marketing leaders

What you need to bring:

• 10+ years in product marketing or similar go-to-market role
• Proven experience leading, mentoring, and developing a high-performing team
• Deep expertise in B2B SaaS marketing, with preferred experience from solutions serving small businesses (SMB)
• Demonstrated success in partnering with Product and Technology teams to influence roadmaps and execute successful launches.
• Prior experience orchestrating complex, GTM campaigns that drive key product marketing results

You'll enjoy:

• A flexible work environment that empowers you to do your best work
• A culture that celebrates performance
• The chance to make an impact in a team that's big enough for career growth, but lean enough to make your voice heard
• Career-defining opportunities

Plus benefits designed to keep you happy, healthy and fulfilled.

• Flexible paid time off and remote work policies
• Equity options, because this is your company too
• Contributions to your pension plan. Your future matters
• Training opportunities to grow your skills and career
• Health and wellness credit so you feel your best
• Time off to volunteer and give back to your community
• Interest groups, employee led networks, social committees to sponsored sports teams
• Computer purchase program to get your personal Macbook
• Enhanced parental leave to support growing families

Fuel your growth. Find your people.

At Lightspeed, your growth is our priority. We invest in you with continuous learning opportunities, global mobility and benefits designed to support you—all within a driven, diverse and inclusive team that's passionate about empowering our communities.