Gestionnaire Senior De L’automatisation Marketing Et Du Marketing Du Cycle De Vie - Remote Eligible

Senior Manager Of Marketing Automation And Lifecycle Marketing

We are looking for a senior manager of marketing automation and lifecycle marketing to join our financial services team. You will design and develop both the marketing architecture and strategy to drive a comprehensive lifecycle marketing program for Lightspeed's financial services products, across the entire funnel — from awareness to adoption, and then to usage.

What you will do:

• Design and implement continuous lifecycle journeys across key stages (awareness, eligibility, adoption, usage, renewal)
• Build and manage the underlying lifecycle architecture, including Salesforce Marketing Cloud configuration and data flows
• Evolve from batch campaign marketing to behavior and event-triggered communications
• Collaborate with product, data, and engineering teams to define audience segments, triggers, and activation strategies
• Develop scalable personalization frameworks and reusable campaign templates to accelerate execution
• Measure and optimize lifecycle performance across the funnel (from engagement to funding and repeated usage)
• Ensure lifecycle communications are reliable, compliant, and scalable

And a little bit of…

• Act as a liaison between marketing, technical teams, and business stakeholders

What you will bring:

We are a team of five working remotely across North America. Our team is responsible for driving the adoption, revenue, and long-term growth of Lightspeed's financial services through product marketing and go-to-market strategy.

We are looking for a senior candidate with the following experience:

• Hands-on experience with Salesforce Marketing Cloud architecture and implementation (required)
• Experience in developing and executing comprehensive lifecycle marketing or CRM programs (not just one-off campaigns)
• Proficiency in SQL and experience using data to define and activate audience segments
• Cross-functional collaboration experience with product, engineering, and data teams
• Strong understanding of funnel metrics, conversion optimization, and lifecycle performance
• Experience in email development (HTML/CSS) and dynamic content personalization

We know that a person represents much more than what is on their resume. If you are not sure you have the perfect profile for the role… click on the “Apply” button and take a chance!

Dare to change:

• Enjoy a flexible work environment that allows you to perform at your best
• Be part of a culture that celebrates performance
• Have the opportunity to make an impact within a team large enough to grow professionally, but agile enough for your voice to be heard
• Gain career-shaping opportunities

Not to mention benefits designed to foster your happiness, health, and fulfillment:

• Flexible paid time off and remote work policies
• Stock purchase options, because it’s also your company
• Contributions to your retirement plan, because your future matters to us
• Training opportunities to develop your skills and career
• Health and wellness allowance to keep you at your best
• Volunteer leave to get involved in your community
• Interest groups, from employee-led groups to sponsored sports teams
• A computer purchase program to get your personal MacBook
• Enhanced parental leave to support growing families

Drive your growth. Find your team.

At Lightspeed, your growth is our priority. We invest in you through continuous learning opportunities, international mobility, and benefits designed to support you, all within a motivated, diverse, and inclusive team that is passionate about the success of our communities.