Product Marketing Manager, Consumer Products (GTM)

Product Marketing Manager, Consumer Products (GTM)

The Product Marketing Manager will lead both inbound and outbound product marketing initiatives for high-visibility consumer products. This role is responsible for shaping product strategy, developing positioning for key audiences, and driving go-to-market efforts that increase awareness, adoption, and engagement. The ideal candidate is a strategic, consumer-focused marketer who excels at managing complex projects, collaborating cross-functionally, and delivering measurable impact in fast-paced environments.

Go-to-Market Leadership

• Lead end-to-end go-to-market planning and execution for product launches and feature rollouts.
• Develop clear, compelling messaging and positioning tailored to target audiences.
• Drive awareness and adoption through coordinated marketing campaigns across traditional channels.

Inbound Product Marketing

• Conduct customer insights research to inform product strategy and roadmap decisions.
• Analyze market trends, competitive dynamics, and user behavior to identify opportunities.
• Provide data-driven recommendations that influence product development and prioritization.

Cross-Functional Collaboration

• Partner closely with Product, Engineering, Communications, Legal, and other internal teams to align on strategy and execution.
• Manage workbacks, trackers, and project plans to ensure timely delivery of marketing initiatives.
• Support leadership with reporting, insights, and performance updates tied to key objectives.

Operational & Team Leadership

• Contribute to strategic planning, operational reviews, and process improvements.
• Support marketing operations including budgeting, forecasting, and performance tracking.
• Maintain organized documentation and ensure confidentiality of sensitive information.

Required Skills & Qualifications

• 10+ years of experience in product marketing, brand marketing, or related fields.
• Bachelor's degree in Marketing, Communications, Journalism, or a related discipline.
• Strong experience with outbound campaign execution across traditional marketing channels.
• Demonstrated ability to conduct customer insights research and translate findings into strategy.
• Exceptional project management skills, including workback planning and cross-functional coordination.
• Excellent verbal and written communication skills.
• Ability to work independently, manage multiple priorities, and operate in fast-paced environments.
• Proficiency with Microsoft Word, Excel, PowerPoint, and related productivity tools.

Preferred Qualifications

• Experience in technology or large-scale consumer product environments.
• Strong analytical skills and comfort using data to inform decisions.
• Background in sales enablement, industry research, or enterprise GTM strategy.

What Makes This Role Attractive

• Opportunity to lead and shape marketing strategy for widely used consumer products.
• Direct impact on business growth, product success, and user engagement.
• High-visibility role with exposure to cross-functional leadership.
• Fast-paced environment ideal for marketers who thrive on ownership and autonomy.

Location: San Francisco (Onsite)

Role type: Contract 3 Month Position

Expected hours: 40 per week

Benefits:

• Dental insurance
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Retirement plan
• Vision insurance

Schedule:

• 8 hour shift
• Monday to Friday

Language: English (Required)