Product Adoption Marketing Manager, Global Scaled Engagement

Product Adoption Marketing Manager, Global Scaled Engagement

This role will be based in London, United Kingdom. At LinkedIn, our approach to flexible work is centered on trust and optimized for culture, connection, clarity, and the evolving needs of our business. The work location of this role is hybrid, meaning it will be performed both from home and from a LinkedIn office on select days, as determined by the business needs of the team.

Role Purpose

In this role, you'll help connect the dots between what our customers need and the value our products deliver. Acting as a product expert and strategic partner, you'll transform insights into global go-to-market programs that inspire product consideration, accelerate adoption, and strengthen advocacy. You'll collaborate closely with cross-functional partners to ensure our marketing strategies clearly tell the story of how our solutions solve real customer challenges and drive measurable business outcomes.

Key Responsibilities

1. Shape and Execute Scalable Go-To-Market Programs

• Co-own and execute end-to-end GTM programming to accelerate product consideration and adoption globally, with a primary focus on developing and scaling webinars as a core channel for product storytelling, education, and customer engagement.
• Design customer journeys rooted in jobs-to-be-done insights, determining the right promotion strategy, webinar approach, and post-event enablement to ensure messaging and experiences align with customer needs.
• Collaborate cross-functionally with Product Marketing, Growth Marketing, Integrated Marketing, Ecosystem Marketing, and Sales to adapt core messaging and develop activation plans that clearly link customer problems to product value, ensuring coordinated sequencing across teams to deliver cohesive messaging to customers.
• Periodically partner with Product Marketing on alpha/beta launches, acting as the EMEA product expert by sharing regional feedback, providing insights, and supporting Sales enablement.

2. Build and Scale High-Impact Marketing Channels

• Serve as the strategic owner for one or more key marketing channels (e.g., Employee Advocacy, Customer Advocacy, Webinars, etc) to drive engagement and product understanding.
• Develop scalable templates and frameworks for these channels, defining their role in the broader GTM ecosystem.
• Measure product adoption GTM impact across media channels and marketing outcomes.

3. Champion Data-Driven Product Storytelling

• Create customer success stories and case studies that demonstrate measurable impact and relevance across industries and markets not covered centrally.
• Ensure consistent, compelling product storytelling across all GTM programs—including digital campaigns and events.

Basic Qualifications

• 5+ years marketing experience, with 2+ years in Product Marketing or related role
• Experience with crafting and executing scalable GTM programs that connect customer insight with business growth.

Preferred Qualifications

• Proven experience working cross-functionally.
• Experience with advertising measurement solutions in AdTech.
• Strong strategic planning, analytical, and storytelling skills—balancing creativity with data-driven execution.
• Success working in complex, matrixed organizations and managing multiple projects simultaneously.
• Skilled in synthesizing diverse data sources (analytics, research, customer feedback) to uncover insights and shape compelling narratives.
• Comfortable with ambiguity and adaptable to evolving priorities in the digital advertising landscape.
• Experience in ads measurement tools such as (LinkedIn Campaign Manager, Salesforce CRM, SQL)

Suggested Skills:

• Product Marketing
• Go-To-Market Strategy
• Product Storytelling
• Advertising Measurement
• Strategic Planning