Sr. Product Marketing Manager, Outbound Strategy - Video Ads

Sr. Product Marketing Manager, Outbound Strategy - Video Ads

At LinkedIn, our approach to flexible work is centered on trust and optimized for culture, connection, clarity, and the evolving needs of our business. The work location of this role is hybrid, meaning it will be performed both from home and from a LinkedIn office on select days, as determined by the business needs of the team. This role will be based in San Francisco, Mountain View, Sunnyvale, Chicago or New York.

LinkedIn Marketing Solutions (LMS) is a multi-billion-dollar business for LinkedIn and one of the top three players in B2B digital advertising, growing nearly 3x faster than our category with tremendous growth opportunities ahead. When organizations come to LMS, we help them reach and engage professional audiences at scale. We then help turn those audiences into communities, and ultimately, those communities into customers.

As an outbound Senior Product Marketing Manager on the Ad Formats & Supply team, you will be the voice and orchestrator for LinkedIn's high-priority ad products in all outbound-facing materials. You'll help define the core positioning and messaging that resonate with advertisers and ensure the broader Go-to-Market (GTM) organization is aligned, strategic, and energized around these product bets. This is a high-impact role: you'll lead cross-functional teams, guide external marketing execution across all teams' plans, and move quickly while keeping an eye on both short-term deals and long-term reputation/brand.

Responsibilities:

• Positioning & Messaging: Define / refine the value proposition, positioning, competitive differentiators, and ad messaging for key ad product(s).
• Outbound GTM Strategy & Leadership: Own the outbound GTM strategy for priority Ads products. Serve as facilitator to align cross-functional teams around the strategy; ensure consistent execution and message across all touchpoints.
• Campaign Development & Execution: Lead/partner on high-visibility external efforts to drive advertiser awareness, understanding, and adoption. Plan, author and oversee content that drives consideration, conversion, retention among advertisers.
• Market & Competitive Intelligence: Understand customer needs as well as competitive ad products, pricing, feature differentiation, go-to-market moves to inform product messaging and marketing strategy, ensuring that LinkedIn's ad products are positioned to meet evolving market demands.
• Metrics & ROI Ownership: Help define success metrics for messaging, campaigns, outbound programs. Monitor performance, derive insights, recommend pivots. Ensure tactics are efficient, scalable, and aligned with business outcomes.

Basic Qualifications:

• BA/BS degree or equivalent experience
• 7+ years experience in relevant product, marketing, or business strategy roles.
• 3+ years B2B marketing experience

Preferred Qualifications:

• 3+ years of product marketing experience within an advertising platform, ideally focused on video ads or digital media
• Proven success developing product positioning and messaging frameworks in competitive markets
• Experience owning and executing full go-to-market (GTM) campaigns, coordinating across product, sales, creative, analytics, and brand teams
• Strong written and verbal communication skills, with the ability to craft compelling copy and present to both technical and business audiences
• Demonstrated ability to influence and align cross-functional stakeholders, often without direct authority
• Metrics-driven mindset: comfortable defining KPIs, analyzing performance, and optimizing strategies based on data
• Experience launching new features or products, and/or repositioning existing ones
• Strategic thinker with a high level of curiosity, initiative, and creative problem-solving ability
• Skilled at navigating complex organizations and managing a high volume of stakeholders across multiple levels and functions
• Experience conducting competitive analysis, including product capabilities, messaging, and market tactics

Suggested Skills:

• Outbound Strategy
• GTM Campaigns
• Strategic Thinking
• Campaign Development & Execution
• Stakeholder Management

LinkedIn is committed to fair and equitable compensation practices. The pay range for this role is $125,000 to $195,000.

Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to skill set, depth of experience, certifications, and specific work location. This may be different in other locations due to differences in the cost of labor.

The total compensation package for this position may also include annual performance bonus, stock, benefits and/or other applicable incentive compensation plans.