Strategic Insights Analyst - Marketing Solutions (mandarin Speaking)
Strategic Insights Analyst - Marketing Solutions (Mandarin Speaking)
At LinkedIn, our approach to flexible work is centered on trust and optimized for culture, connection, clarity, and the evolving needs of our business. The work location of this role is hybrid, meaning it will be performed both from home and from a LinkedIn office on select days, as determined by the business needs of the team.
At LinkedIn we believe that marketing is what accelerates business growth and that nearly all the levers of business growth are driven by marketing. Because of this, we are passionate about helping marketers unlock growth for their companies and seeing them thrive. We work with our customers to empower them to make more effective marketing and business decisions with insights leveraging one of the richest proprietary data sets in the world.
LinkedIn Marketing Solutions (LMS) Customer Insights team is seeking a dynamic, visionary Strategic Insights Analyst with a strong technical background and proven expertise in marketing analytics and campaign measurement innovation to join our global team, responsible for developing and scaling leading-edge insights and measurement advisory solutions to support our sales teams with deepening strategic relationships with our marketing customers and driving commercial outcomes powered by the experiences of LinkedIn's 1B+ members spanning over 200 countries and territories.
As a Strategic Insights Analyst, you will leverage one of the richest proprietary data sets in the world to discover insights that help serve our clients and agencies through intelligent decision support. To be successful in this role you need to be highly analytical, with a strong intellectual curiosity and be comfortable responding to and structuring ambiguous requests. You will also have a passion for querying databases in SQL or have comparable technical skills. You must be able to juggle multiple tasks in a fast-paced environment and work with sales teams to figure out exactly what is impactful to clients. Your stakeholders will not always know what is possible, so it is important that you ask effective questions to get clarity in addition to managing expectations on what you can deliver. You will be tasked with communicating custom insights, driving project effectiveness and stakeholder relationships, developing solutions for business problems, and analyzing data to provide actionable insights, all while maintaining coding standards and adhering to data privacy guidelines.
Key responsibilities in this client-facing role include conducting and scaling custom analyses, preparing and delivering client and agency presentations, providing consultative advice to clients and LinkedIn sales reps and responding to client and agency requests. You will be seen as an expert at using coding languages to extract data from LinkedIn's massive data warehouse and turning that data into compelling stories that help our clients become more successful and act as a coach and peer mentor to other analysts on the team.
Responsibilities include leveraging LinkedIn's unique data, creating innovative, custom analyses and tools to address business challenges, including proving and improving customer value; cross-functional collaboration with Sales, Marketing, Product, Engineering, and Support teams to drive data asset innovation and deliver business impact; insights generation and delivery using SQL, Python, and visualization tools; client engagement and enablement; project and process management; innovative analytics and measurement; stakeholder advocacy; and data privacy and governance.
Basic qualifications include 8+ years' experience working in marketing analytics or related analytical field, 5+ years' experience using SQL or similar querying language, 5+ years' experience in a consultative or advisory role, 3+ years' experience in project or program management, and business communication fluency in both verbal and written Mandarin and English. Preferred qualifications include a bachelor's degree in marketing, math, statistics, economics or related quantitative field, business communication fluency in both verbal and written Cantonese, ability to present in multi-client/large scale events and executive engagements, experience with data analysis, data visualization, and storytelling, excellent interpersonal, communication, writing, and presentation skills, ability to communicate findings clearly to both technical and non-technical audience, and experience in performance and digital marketing with familiarity of the media agency landscape. Suggested skills include digital marketing, performance marketing, data analysis (SQL/Python), data storytelling, data visualization, executive communication/public speaking.