Senior Product Marketing Manager - Remote Eligible

Senior Product Marketing Manager

Who We Are:

We're a high-growth software company with a big mission: empowering K-12 district teams to do more with less.

At LINQ, we get K12. That's why we help districts transform K-12 school operations with best-in-class, cloud-based software solutions built to help districts return more resources to classrooms. Integrating finance, HR, nutrition management, and payments into a single, secure platform, LINQ reduces administrative burden. LINQ is trusted by 30% of school districts across the U.S. to help them operate more efficiently and serve over 1 billion meals to 17 million students annually, process payroll for 364,000 educators, administrators, and staff, and engage with millions of families through the free LINQ Connect app.

Our team? They're talented, committed, and fiercely loyal problem-solvers. At LINQ, you'll find challenging and meaningful work, a team that respects and uplifts one another, and a commitment to constant improvement. Our customers love us because we're attentive, patient, communicative, and solutions focused. They know they can count on us to not only anticipate their needs but to deliver the right answer every time.

LINQ's Values:

• Act with Integrity & Build Trust: Trust is the foundation of our company. We operate with the highest standards of integrity, both internally and externally. We believe in transparency, honesty, and accountability. Building a culture where trust is earned and maintained.

• Deliver Excellence: We consistently exceed our clients' expectations. In every interaction, we strive to anticipate needs, provide swift solutions, and go the extra mile to relentlessly impress our customers. We communicate clearly, consistently, and in a timely way to cultivate lasting relationships.

• Embrace Challenges: We embrace a growth mindset. Challenges offer opportunities to learn, grow, and improve. Continuous learning keeps us relevant and effective to ensure our solutions remain on the leading edge of innovation.

• Collaborate & Act as One Team: Diverse skills, ideas, and perspectives are our strength. Through open communication, shared goals, and a spirit of unity and mutual respect, we collaborate to achieve excellence, drive innovation, and propel our company forward as a cohesive force.

About The Team:

LINQ's Marketing department is the creative engine behind our mission to empower K-12 districts. We are storytellers, strategists, and data enthusiasts who work together to share our vision with school districts across the US. From crafting compelling campaigns to building meaningful connections, we ensure our solutions reach the right people. Our team thrives at the intersection of creativity and analytics, combining big ideas with measurable impact.

About the Role

We're seeking a strategic and collaborative Sr Product Marketing Manager (PMK) to lead go-to-market (GTM) orchestration across our ERP and Payments product lines, with a laser focus on the CFO and Business Office audience. This is a high-impact role at the intersection of product, marketing, sales, and customer success—designed for someone who thrives in driving clarity, consistency, and momentum across cross-functional teams.

You will be the voice of the customer and market, the architect of product positioning and messaging, and the orchestrator of launches and ongoing commercialization strategies to acquire new customers and grow/retain the base. This role is perfect for a modern PMM who blends analytical rigor with creative storytelling, and strategic thinking with roll-up-your-sleeves execution.

Through your efforts, you will deliver and measure the impact of product marketing efforts via targeted KPIs to achieve business outcomes including but not limited to ARR bookings, pipeline, stage based progression, velocity and retention.

Key Responsibilities

GTM Strategy & Orchestration

• Lead the cross-functional GTM planning and execution for ERP and Payments solutions—across product, marketing, sales, and customer success teams.
• Define and drive launch readiness, competitive positioning, readiness planning, and pipeline acceleration initiatives.
• Develop and manage integrated GTM roadmaps that align with product releases and business goals.

Positioning, Messaging & Narrative Development

• Craft compelling, differentiated positioning and messaging for ERP and Payments offerings—grounded in customer insight, competitive context, and product strategy.
• Partner closely with product management to translate technical features into business outcomes for finance and operations leaders.

Audience Ownership: CFO & Business Office

• Own the segmentation, persona development, and buyer journey mapping for the CFO, finance leaders, business office, and related stakeholders across the buying committee.
• Act as the internal champion for this audience—ensuring content, campaigns, sales enablement, and product strategy are aligned to their needs and language.
• Identify whitespace opportunities, pain points, and messaging levers unique to the finance function.

Sales Enablement & Field Readiness

• Create high-impact enablement materials including battle cards, pitch decks, ROI tools, playbooks and customer-facing assets by sales stage to help sales identify, create and progress opportunities to win.
• Partner with revenue teams to train and equip them to position ERP and Payments offerings effectively.

Market Intelligence & Insights

• Monitor competitive landscape and market trends to inform positioning, pricing, and packaging strategies.
• Conduct win/loss interviews and gather voice-of-customer insights to refine messaging and GTM priorities.

What You'll Bring

• 5+ years of experience in product marketing, ideally in B2B SaaS or fintech/payments environments.
• Proven experience leading GTM for complex products with multiple stakeholders and release cycles.
• Deep understanding of the finance function and empathy for the CFO/business office audience.
• Exceptional communication and storytelling skills—verbal, written, and visual.
• Strategic thinker with a strong sense of ownership, bias for action, and collaborative mindset.
• Experience working cross-functionally across product, marketing, sales, and customer success teams.
• Data-driven approach with ability to analyze and synthesize insights to drive decisions.
• Familiarity with ERP, accounting, or payments technology is a strong plus.
• Familiarity with consumer payments is a strong plus.

Why Join Us?

• Be part of a mission-driven team transforming the way K-12 finance and business leaders work.
• Lead high-visibility work that shapes how our core solutions reach and resonate with the market.
• Collaborate with passionate teammates across departments who believe in shared success.
• Thrive in a fast-paced, flexible environment that values innovation, clarity, and curiosity.

Why You'll Love Working With Us

Flex Your Workspace: Work remote from one of our eligible states across the US, or if you're near Austin three days in office a week!

Planning Your Future: Our 401(k) plan comes with a 4% employer match on total earnings (not just your base salary).

Performance Pays Off: Whether it's a company bonus or target sales commission, your hard work doesn't go unnoticed.

Vacation Your Way: Our flexible Open Paid Time Off Plan lets you take the time you need, when you need it.

Paid Parental Leave: Take the time you need to welcome your new addition – We've got you covered!

Ten Paid Corporate Holidays: Enjoy a little extra downtime to relax and recharge with the ten paid holidays each year.

Giving Back: Feel good while doing good – 16 paid volunteer hours to support the causes that matter most to you. #LINQCares

Benefits That Have Your Back (And Teeth, Too!): Rock-solid medical, dental and vision coverage. Pick your vibe: a low deductible PPO and pair with an FSA or a HDHP with a sweet HSA – with contributions from LINQ. Dental perks that even cover braces for the kiddos.

Wellness Perks: Employer-paid Short-Term Disability, Long Term Disability, Basic Life, and AD&D insurance. Gym reimbursements and tons of extra savings on travel assistance, employee assistance, and even pet insurance options.

Grow With Us: Invest in yourself with professional development opportunities to keep leveling up your skills.

Rewards For Referrals: Got an amazing candidate in your network? Send them our way and earn a referral bonus when they join the team!

EOE Statement/Accom