Brand Marketing Assistant Manager

Build a Bigger, Better, Bolder Future

Imagine working for a company that measures its success based off the growth of its colleagues, a company that invests in its future by investing in you. Little Caesars is a company where our colleagues make an impact.

Your Mission:

In this role, you'll help drive the growth of restaurant traffic, sales and profit through the activation of key, high-priority organizational initiatives. These initiatives primarily include but are not limited to organizing and leading new restaurant grand openings, remodel re-openings, and brand-led special projects, serving as the main point of contact between internal teams and external event agencies. You will be lead cross functional collaboration and problem solving, project manage and activate marketing plans to drive excitement, awareness, and traffic for restaurants.

How You'll Make an Impact:

• Oversee the execution of marketing plans for new restaurant Grand Openings and existing restaurant remodel re-openings.
• Provide and lead Grand Opening / Remodel support including, but not limited to:
• Development, coordination, management and communication with franchisees and company restaurants through execution and analysis.
• Collaborate with franchise marketing, digital, creative, communications, IT, activation, etc. teams to develop supporting traffic and sales driving concepts and localized go-to-market strategies that generate community excitement to drive strong restaurant performance.
• Work with marketing agencies / vendors to ensure proper communication channel is established for successful restaurant grand openings.
• Management of key marketing vendors, agencies, and licensees. Ensure third party vendors execute within brand guidelines and under license.
• Assist Brand Marketing Director with building and managing comprehensive strategies, project plans, timelines, and budgets, ensuring flawless execution and on-time delivery for restaurant grand openings and special projects.
• Develop standard and/or customized marketing support materials to ensure availability of quality products at affordable pricing.
• Research and identify new resources and best practices (franchisee "success stories") for national implementation as it relates to grand openings. Plan and coordinate store visits to conduct field research.
• Provide franchisee/company guidance on optional marketing support materials including custom request process.
• Establish high-quality, low-cost providers and develop dependable vendor relationships. Manage and maintain relationships to result in cost-savings efficiencies with the distribution centers for delivery of marketing materials.
• Coordinate and monitor Grand Opening / Re-Opening expenses, purchase orders and invoicing to ensure required spends properly being utilized.
• Manage marketing grand openings' internal and external issue resolution from operators, vendors, colleagues, and consumers (if needed).
• Coordinate, activate and assist in recapping grand openings, third parties, institutions and other organizations as assigned.
• Assist with special projects as needed and required. Special projects include but are not limited to the development and management of the Little Caesars Food Truck program, special LTO launch requests, in-restaurant resource research and development driving increased ticket and sales, etc.
• Keep marketing leadership informed of project status and collect and disseminate information to department/project leaders as appropriate.
• Support Brand Marketing Director as needed.

Who You Are:

• Bachelor's degree in Marketing, Business Administration or other related field or equivalent experience may be considered.
• Preferred: two (2) years of experience in marketing.
• Experience developing and executing marketing plans.
• Professional demeanor and ability to maintain confidentiality.
• Ability to work independently.
• Excellent critical thinking / problem solving skills with sound judgment and decision-making ability.
• Evidence of excellent verbal and written communication and presentation skills. Demonstrated proofing skills.
• Excellent organizational and time management skills and the ability to apply those skills in a creative atmosphere.
• Ability to manage multiple projects concurrently.
• Exceptional attention to detail with the ability to meet tight deadlines.
• Serve as the primary liaison between franchisees, internal teams, and external event agencies to ensure seamless coordination of special event activations.
• Take ownership of on-the-ground execution for special events, including oversight of agency partners, vendors, and promotional activations to deliver flawless customer experience.
• Demonstrated analytical skills with the ability to compile, analyze, summarize and present data for management review.
• Excellent presentations skills, with the ability to convey facts and ideas clearly to both individuals and large groups.
• Demonstrated proficiency with Microsoft Office applications, Excel, PowerPoint, Word, Adobe Acrobat.
• Experience working in the restaurant industry, preferred.
• The ability to work evenings and weekends and in the store as required.

Where You'll Work:

• A state-of-the-art building with a modern-day, open environment in the heart of The District Detroit.
• A colleague fitness center, work café and an outdoor patio with grills.
• Over 60 different meeting spaces to help promote a collaborative environment.