Associate Counsel, Legal Promotions & Marketing

Associate Counsel, Promotions & Sponsorships

The Associate Counsel, Promotions & Sponsorships, reporting into the Corporate Legal Department, plays a key role in supporting the legal needs of Live Nation's promotional and sponsorship initiatives. This junior to mid-level attorney position serves as a strategic legal partner to internal stakeholders including Marketing, Sponsorship, and Creative Services, providing guidance on the development and execution of compliant promotional campaigns, sponsorship agreements, and advertising materials. The role requires a strong understanding of applicable laws and regulations governing promotions, sweepstakes, contests, and sponsorships, as well as the ability to draft and negotiate related legal documents.

What This Role Will Do:

• Prepare and negotiate sponsorship agreements and amendments to ensure alignment with promotional commitments.
• Develop and assess sweepstakes and contest rules, including the review of associated promotional materials for legal compliance.
• Create and evaluate prize provider agreements to ensure clarity and enforceability.
• Conduct due diligence to identify and resolve potential sponsor conflicts.
• Provide strategic legal counsel on promotional initiatives, ensuring adherence to relevant laws and regulations.
• Collaborate cross-functionally with internal teams to support compliant and effective promotional campaigns.

What This Person Will Bring:

• J.D. from an accredited law school and active membership in at least one U.S. state bar.
• 3–5 years of relevant legal experience, preferably in-house or at a law firm with a focus on marketing, promotions, or sponsorships.
• Strong understanding of laws and regulations governing promotions, including sweepstakes, contests, and advertising.
• Preferred experience working with entertainment, media, or consumer brands.
• Familiarity with intellectual property and privacy issues related to promotions.
• Excellent drafting and negotiation skills.
• Ability to manage multiple projects and deadlines in a fast-paced environment.
• Collaborative mindset and strong communication skills.

Benefits & Perks:

• Health: Medical, vision, dental and mental health benefits for you and your family, with access to a health care concierge, and Flexible or Health Savings Accounts (FSA or HSA).
• Yourself: Free concert tickets, generous paid time off including paid holidays, sick time, and personal days.
• Wealth: 401(k) program with company match, stock reimbursement program.
• Family: New parent programs including caregiver leave and baby bonuses, plus fertility, adoption, foster, or surrogacy support.
• Career: Career and skill development programs with School of Live, tuition reimbursement, and student loan repayment.
• Others: Volunteer time off, crowdfunding match.

Equal Employment Opportunity:

Live Nation is an equal opportunity employer. It hires and promotes employees based on their experience, talent, and qualifications for the job and does not tolerate discrimination toward employees based on age, ancestry, color, religious creed, family and medical care leave, mental or physical disability, marital status, domestic partner status, medical condition, genetic information, military and veteran status, political affiliation, national origin, race, sex, gender, gender identity, gender expression, sexual orientation, intersectionality, or any other basis protected by applicable federal, state, or local law. We will consider qualified applicants with criminal histories in a manner consistent with the requirements of the Los Angeles Fair Chance Ordinance, San Francisco Fair Chance Ordinance, and the California Fair Chance Act and consistent with other similar and/or applicable laws in other areas.

Hiring Practices:

The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job. Live Nation recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner. Live Nation may pursue all avenues available, including promotion from within, employee referrals, outside advertising, employment agencies, internet recruiting, job fairs, college recruiting, and search firms.

The expected compensation for this position is: $112,000.00 USD - $140,000.00 USD. Pay is based on a number of factors including market location, qualifications, skills, and experience.