Senior Manager, Digital Marketing & Strategy (philanthropy)

Senior Manager, Digital Marketing & Strategy (Philanthropy)

Roc Nation is seeking a Senior Manager, Digital Marketing & Strategy -Philanthropy. This position will oversee the full scope of digital impact related to philanthropic initiatives, supporting both long-term strategy and rapid response, agile execution. The Senior Manager will lead the development of content calendars, campaign strategy, stakeholder engagement, and digital performance reporting, while also managing junior talent, external partners, and internal cross-functional teams.

Responsibilities:

• Marketing Strategy: Lead digital strategy across 8+ clients and their primary platforms, aligning with philanthropic missions, key cultural moments, fundraising goals, and paid/organic campaigns.
• Content Production & Marketing: Manage and execute content publishing across Meta (Instagram +Threads, Facebook), X (formerly Twitter), LinkedIn, TikTok, SPILL, Youtube, additional platforms, with support from the Digital Coordinator; ensure partner reshares and amplification are consistently secured.
• Live Event & Photoshoot Coverage: Create and manage digital Run of Show (ROS) documents for event activations.
• Community Management & Creator Campaigns: Oversee partner, ambassador, advisor, influencer, and UGC campaign development and execution—driving briefs, lists, and tone-setting, while creating social toolkits - with support of the digital coordinator - to enable partners and stakeholders to effectively amplify content.
• Client & Stakeholder Management: Serve as a key point of contact for high-level client communication, approvals, and digital strategy discussions.
• Content Management & Analytics: Lead monthly performance reports including social listening, competitive analysis, and campaign recaps.
• Reporting & Analytics: Present topline insights and strategic recommendations to stakeholders. Define success metrics, oversee campaign pacing, and implement adjustments as needed.
• Web Services, SEO & Digital Project Management: Oversee timely content updates and quality assurance across all digital properties, including websites and mobile applications, ensuring functionality, accuracy, and alignment with strategic priorities.
• Administrative & Operational Oversight: Manage digital budget allocations, invoice submissions, account verifications, and scheduling. Maintain internal documentation for content and event projects, ensuring visibility across teams.

Qualifications:

• 5+ years business experience managing digital content and social platforms; experience in fast-paced environment
• Live within commuting distance of New York City (midtown) and ability to work in-person five (5) days per week
• A deep passion for Team Roc's mission and the work of our partner foundations and organizations, with a strong dedication to advancing change and uplifting underserved communities
• Detail-oriented with superior organizational and project management skills
• Ability to create compelling, results-driven digital marketing campaigns
• Ability to regularly accommodate digital requests beyond office-hours, addressing breaking news and other moments in real-time.
• Proven ability to generate momentum and amplify sentiment around impact and justice-focused initiatives.
• An in-depth understanding of social media platforms, industry trends, new technologies and digital services
• Bachelor's degree in a related field preferred
• Strong oral/written communication skills
• Ability to multi-task in fast-paced, high profile, on-the-fly environments
• Strong storytelling instincts with the ability to evoke emotion, build tension, and create compelling narratives that resonate.
• Track record of building and maintaining strong business relationships
• Experience working with social management and listening platforms
• Experience creating social media content using Adobe suite or similar
• Experience with website management, CMS, and HTML

Equal Employment Opportunity

We are passionate and committed to our people and go beyond the rhetoric of diversity and inclusion. You will be working in an inclusive environment and be encouraged to bring your whole self to work. We will do all that we can to help you successfully balance your work and homelife. Talent that matters to us and we encourage applications from people irrespective of their gender, race, sexual orientation, religion, age, disability status or caring responsibilities.

Hiring Practices

The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.

The expected compensation for this position is: $80,000.00 USD - $90,000.00 USD Pay is based on a number of factors including market location, qualifications, skills, and experience.