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Marketing Analyst
Drive marketing analytics and optimize campaigns across mobile platforms to maximize ROI
Bengaluru, Karnataka, India
Junior
23 hours agoBe an early applicant
Lokal
Provides a hyperlocal community and classifieds app connecting users with local news, jobs, and services in regional Indian languages.
1 Similar Job at Lokal
Marketing Analyst
We are looking for a highly analytical and data-driven Marketing Analyst to join our Growth team. The ideal candidate should have strong exposure to marketing analytics, attribution, campaign performance analysis, experimentation, and dashboard automation across mobile platforms.
You will work closely with Marketing, Product, Creative, and Engineering teams to analyze campaign effectiveness, optimize marketing spends, and drive business growth through actionable insights.
Key Responsibilities:
- Analyze campaign performance across digital marketing platforms including Meta Ads, Google Ads, Apple Search Ads, YouTube, DV360, UAC, etc. across Android & iOS ecosystems
- Build and maintain automated dashboards and reporting systems using SQL, Python, Google Sheets, and BI tools
- Track and optimize key business and marketing KPIs such as CAC, ROAS, CTR, CPI, LTV, retention, and acquisition funnels
- Manage mobile attribution reporting using AppsFlyer/Branch including event mapping, cohort tracking, attribution hygiene, and dashboard setup
- Handle iOS attribution analytics including SKAdNetwork (SKAN), ATT framework, conversion schemas, postback windows, and App Store analytics
- Design and analyze incrementality experiments such as holdout groups, geo-split testing, and audience-based experiments
- Analyze retargeting vs acquisition performance and identify incremental vs cannibalized revenue opportunities
- Design and evaluate A/B tests, cohort analyses, and user segmentation experiments
- Collaborate with Product, Marketing, Engineering, and Creative teams to improve campaign performance and business outcomes
- Support attribution modeling, forecasting, and marketing budget optimization
- Own weekly/monthly reporting and business insights for leadership stakeholders
About Lokal
Provides a hyperlocal community and classifieds app connecting users with local news, jobs, and services in regional Indian languages.