View All Jobs 11327
Performance Marketing Specialist - International Markets
Lead international iOS app growth campaigns and optimize cross-geo performance
Bengaluru, Karnataka, India
Junior
23 hours agoBe an early applicant
Lokal
Provides a hyperlocal community and classifieds app connecting users with local news, jobs, and services in regional Indian languages.
1 Similar Job at Lokal
Performance Marketing Specialist
We are looking for a data-driven Performance Marketing Specialist to drive user acquisition and revenue growth across international markets. You will own end-to-end campaign execution across paid channels and work closely with content, analytics, and product teams to scale high-quality users efficiently on iOS at scale.
Key Responsibilities:
- Plan, execute, and optimize paid app campaigns across Meta, Google programmatic DSPs, and ad networks relevant to target international geos.
- Drive user acquisition, activation, and subscription growth across international markets, with a focus on iOS user bases
- Own and optimize key metrics: CAC, CPI, ROAS, Retention, LTV.
- Work closely with MMP platforms and backend tracking systems to ensure clean attribution, event mapping, and funnel integrity
- Run A/B tests on creatives, targeting, bidding strategies, and onboarding funnels to improve conversion and payback periods
- Deep dive into user behavior, retention patterns, and demographic data to translate insights into actionable creative directions and create ad narratives that resonate across international audiences
- Collaborate with creative teams to build high-converting ad creatives tailored for culturally diverse international audiences
- Analyze campaign performance using attribution platforms, analytics dashboards, and internal BI tools
- Partner with backend/engineering teams to validate event tracking, postback configurations, and cohort data accuracy Identify growth opportunities specific to international user behavior, content consumption trends, and platform nuances across geos
- Manage budgets efficiently and ensure scaling within target CPA across markets
Performance Marketing Specialist - International Markets
Bengaluru, Karnataka, India
Marketing
About Lokal
Provides a hyperlocal community and classifieds app connecting users with local news, jobs, and services in regional Indian languages.